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Share Facebook Twitter Google + LinkedIn Pinterest By Jenna Lee and John FultonWhat will sharing my farm data accomplish and what is the value?Many farmers may find themselves thinking about this very question as they weigh the benefits and drawbacks of sharing their farm data. The potential to realize value from data can often stem from sharing it via digital technologies to service providers or other consultants. In many cases, it may be necessary for a grower to share farm data with multiple entities in order to obtain the largest return on investment possible. While many simple solutions have been presented to farmers that make it easier than ever to share data, the benefits and tangible value of doing so have not been clearly or accurately conveyed.Sharing data for use in collaborative tools may result in benefits such as:Reducing the number of duplicate datasets generated or collected.Innovative digital tools allow for drawing of site-specific information and learnings.Allowing for one common data source that all decisions can be made from in order to eliminate confusion or inaccurate interpretation from outside sources.Moving from collected data to actionable decisions quickly, and on-the-go.Verifying original analyses and developing new insights from same data.Generating trustworthy, data-backed answers and solutions for complex issues like water quality.Identifying opportunities to improve efficiencies, reduce risk, and increase bottom line.Empowering scientists and researchers to explore and develop new analyses.Beyond these numerous benefits, growers may also find a tangible value in sharing their data by utilizing digital technologies. In an effort to determine that value, The Ohio State University, Iowa State University and the University of Nebraska surveyed 120 soybean producers. The producers surveyed owned a smartphone or tablet and were utilizing some sort of variable rate technology, suggesting that many had already started to implement digital technologies in their own operations and were using them for business decisions.The study defined “digital technologies” as ag data tools that require the use of producer data to provide products, information, and recommendations. These tools can come in the form of mobile applications, web platforms, or agricultural technology provider managed services.Farmer comments about using digital technologies and sharing data from the study include:“Utilizing digital technologies allows me to make better decisions about inputs next year.”“In a game of moving variables, there is a ‘peace of mind’ value that you are putting yourself in the best position for success.”“I am raising a better quality [crop] by utilizing digital tools to understand what it requires for the current growing season.”“There isn’t any one way to view all your information. The question is how do we use [digital tools] together to the best of our ability.”By utilizing these technologies, growers were sharing their farm data in some form.Results from the survey indicated that more than 92% of farmers are sharing data with at least one person, 66% are sharing with two or more people, and 34% are sharing with three or more people.These farmers most commonly shared their data with agronomic consultants, seed sales representatives, retailers, university extension/researchers, crop insurance personnel, and marketing consultants. Over 60% indicated that they share data with both seed representatives and agronomic consultants. When farmers do make the decision to share data, more than two-thirds of them indicated that they have “high” or “very high” expectations that sharing their data will provide value to their operation.Nearly all (96%) of survey respondents also revealed that data they are collecting is being used as a direct input for management decisions, and 91% are using some sort of digital technology or service. While each of the results discussed above provide some insight to the perceived value in terms of qualitative outcomes from sharing data, the survey also asked producers to quantify the value of digital technologies in terms of dollars per acre. All of the respondents selected an answer of $2.50 per acre or above.While the option of $0 per acre was listed, none of the farmers selected this response. This clearly demonstrates that farmers who are utilizing digital technologies and sharing their data have found a significant benefit in their operations.Find additional data resources and information on The Ohio State University’s Digital Ag website: digitalag.osu.edu. Dr. John Fulton, Associate Professor, can be reached at [email protected] Jenna Lee, Student Research Assistant, can be reached at [email protected] This column is provided by the Ohio State University Department of Food, Agricultural and Biological Engineering, OSU Extension, Ohio Agricultural Research and Development Center, and the College of Food, Agricultural, and Environmental Sciences.
Top Reasons to Go With Managed WordPress Hosting Users who run their own WordPress installations were already able to ping Twitter whenever they posted an update thanks to plugins like Twitter Tools or Twitter Updater. For WordPress.com, this is an important update, as it brings it up to par with light blogging services like Posterous, which have made autoposting to Twitter and other microblogging services a core feature of their products. More WordPress Updates: New Theme Viewer and PicApps PartnershipThe WordPress team has been quite busy lately, besides launching Publicize, WordPress also unveiled a new version of its theme viewer last week and two days ago, WordPress also announced a partnership with PicApp that allows WordPress users to embed premium images into their blogs. Why Tech Companies Need Simpler Terms of Servic… frederic lardinois Tags:#Blogging#news#web 8 Best WordPress Hosting Solutions on the Market WordPress.com just announced that its users can now use the service’s Publicize feature to automatically send out a tweet whenever they post a new story. WordPress’s Publicize feature, which was only unveiled one week ago, already supported sending updates to Yahoo profiles via the Yahoo Updates service. WordPress uses Twitter’s OAuth mechanism to connect to Twitter. The Twitter updates can be customized and will use WordPress’ wp.me URL shortener. A Web Developer’s New Best Friend is the AI Wai… Related Posts
The ICC on Monday announced its ODI Team of the Year, as chosen by a specially appointed selection panel chaired by West Indian batting legend and former captain Clive Lloyd.The announcement was made at a special function ahead of the LG ICC Awards ceremony which is being held this evening at the Grosvenor House Hotel, London. Presented in association with FICA, the LG ICC Awards recognise the best international players and officials of the past 12 months. Six countries have been represented in the 12-man line-up and just one player – Mahendra Singh Dhoni of India – four years in a row. The ICC Cricket World Cup 2011 winning captain keeps wicket and leads the side and is joined by fellow ICC ODI Team of the Year 2009 members AB de Villiers of South Africa and Shane Watson of Australia.There are four Indians in the side, all of whom were involved in India’s ICC Cricket World Cup 2011 victory over Sri Lanka in Mumbai in April of the year.Meanwhile Sri Lanka’s Tillakaratne Dilshan, Kumar Sangakkara and Lasith Malinga, who were all part of the side that lost out to Dhoni’s men in the final on 2 April 2011 at Wankhede Stadium, are selected for the team too. Chairman of the LG ICC Awards selection panel, Lloyd said: “This has been an outstanding year for 50-over cricket. I think everyone saw in the ICC Cricket World Cup how exciting this format can be. “The ICC Cricket World Cup was rightly applauded as one of the greatest in history and no one who was in Mumbai will forget that remarkable evening. “The ODI team of the year reflects the success of India with four players selected – Virender Sehwag, Yuvraj Singh, M S Dhoni and Zaheer Khan. Yuvraj was, of course, the player of the tournament and MS Dhoni, the man of the match in the final, whilst fellow finalists Sri Lanka has three players in the side.” Lloyd was joined on the panel by former Pakistan captain Zaheer Abbas, former England captain Mike Gatting, former New Zealand bowler Danny Morrison and former South African bowler Paul Adams. Statistics were available as a guide but were not necessarily the overwhelming factor in the choices made. The ICC ODI Team of the Year was one of two teams selected by the ICC selection panel along with the Test line-up which was announced last month.advertisementICC ODI Team of the Year (in batting order) Tillakaratne Dilshan (SL)Virender Sehwag (Ind)Kumar Sangakkara (SL)AB de Villiers (SA)Shane Watson (Aus)Yuvraj Singh (Ind)MS Dhoni (Ind, wicketkeeper/captain)Graeme Swann (Eng)Umar Gul (Pak)Dale Steyn (SA)Zaheer Khan (Ind)12th Man – Lasith Malinga (SL)