• Slide Image 1 Title | Welcome to D5 Smartia Theme, Visit D5 Creation for Details

    You can use D5 Smartia for Black and White looking Smart Blogging, Personal or Corporate Websites. This is a Sample Description and you can change these from Samrtia Options
  • Slide Image 2 Title | Welcome to D5 Smartia Theme, Visit D5 Creation for Details

    You can use D5 Smartia for Black and White looking Smart Blogging, Personal or Corporate Websites. This is a Sample Description and you can change these from Samrtia Options
  • Slide Image 3 Title | Welcome to D5 Smartia Theme, Visit D5 Creation for Details

    You can use D5 Smartia for Black and White looking Smart Blogging, Personal or Corporate Websites. This is a Sample Description and you can change these from Samrtia Options

阿拉爱上海论坛

now browsing by tag

 
 
Posted by: | Posted on: August 30, 2020

Graphyte aims for Netflix personalisation by launching ‘Intelligent Layouts’

first_imgShare StumbleUpon Share Related Articles Netflix shows the way for iGaming says BtoBet December 5, 2019 Damien Evans -GraphyteBetting real-time personalisation and engineering studio Graphyte has announced the launch of its latest product ‘Intelligent Layouts’, an innovation delivering operators’ complete personalised customer engagements across their web and app portfolios.Launching Intelligent Layouts, Graphyte aims to arm incumbents with ‘Netflix style personalisation‘ functions tailored for diverse player sports and market preferences sought after by betting customers.In its development, Intelligent Layouts aims to create an ‘entirely unique’ player layout experience customising mobile and desktop verticals with hyper-personalised navigations and menus, featuring intelligent sports category indexing.Damien Evans, co-founder of Graphyte, explained: “When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers.Beyond personalisation dynamics, Graphyte detailed that Intelligent Layouts will better support industry marketing, retention and compliance teams, with the component attached to betting content systems and backend platforms utilising machine-learning frameworks to feedback optimal information and deeper player profiles on browsing engagements.“The flexibility of Intelligent Layouts ensures that operators can control the level of dynamic content, and can choose to fix curated content on events, new games and banners, whilst personalising the remainder of the experience,” he added.“As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real-time. As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary.” Marketing responsibly and using AI to unlock esports’ potential April 21, 2020 Paddy Power – Too Hot To Handle vs Love Island will be lockdown’s biggest market April 21, 2020 Submitlast_img read more