Analysis of the basic steps of Web MarketingPosted by: admin | Posted on: March 8, 2017
website marketing is to improve website traffic, website image method established the basic steps of Seoer takes about today website marketing:
1: positioning analysis
site analysis: the site’s own industry analysis;
e-commerce positioning: the site for industry positioning, clear the basic website;
model analysis: analysis of the site’s peer business model, and the site to match the e-commerce model;
industry competition analysis: analysis of industry competition, summed up the comprehensive analysis;
web site development analysis: website short-term planning and long-term development strategy.
two: website construction analysis
1: site diagnosis
website structure diagnosis: the site’s structure is reasonable, whether efficient, convenient, whether in line with the user access habits;
web page diagnosis: page code is streamlined, the page is clear, the page capacity is appropriate, the color of the page is appropriate;
file and file name diagnosis: file format, file name, etc.;
System analysis: access
statistics system installation, background analysis, regional analysis, visitor analysis, keyword analysis;
analysis of the site. From the analysis, summed up the website to promote the optimization of some key words, so as to highlight the industry search competitiveness. Let the user through some industry keywords can find web site.
three: site optimization
website structure optimization: structure optimization, frame optimization, etc.;
web page optimization: page layout, page design optimization, image optimization, etc.;
navigation design: navigation convenience, navigation text optimization, etc.;
link sorting: the site’s internal and external links to build a reasonable;
Tag Optimization Design: the key to the relevant page label optimization design.
four, integration and promotion
site traffic promotion strategy: the key is the flow problem, the process will use a lot of network marketing methods;
external links promotion: the use of link strategy;
information mass promotion strategy: through the analysis of the industry website, SEM promote product information release.
other promotion: focus on network changes, the development of new means of promotion.
five, website operation
website with online customer service, such as QQ, UC, Ali Wangwang and.
at any time according to the characteristics of the product and update in time to add the corresponding narrative.
according to the market, adjust the network structure, increase efforts to promote.