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Tian Xiao talk about website promotion program cooking school case sharing

Posted by: | Posted on: March 7, 2017

website marketing plan cooking school

website marketing ultimate goal:

1 to create a professional culinary education industry brand, set up a high-quality brand image on the network

2 makes it possible to convert the potential target users of the site to the highest level of the final…

New Oriental cooking school website marketing plan:

1 industry prospect analysis

food and beverage industry is a hot industry, everyone cannot do without eat dinner… Society also cannot do without small catering places, so it means that learning professional cooking technology prospects is considerable

2 industry competition analysis

competitors in the same industry in the brand influence, at present, as a brand new Oriental culinary education have influence, but the influence from TV advertising, and on the influence of network to improve the implementation of website marketing… So it is necessary to

3 website construction

designed to improve the site conversion rate of Web site architecture

website interface design renderings

website production

site testing (server stability, security, browser compatibility, etc.)

site architecture to be suitable for professional needs, which is to improve the conversion rate of the site is a very critical step!

4 website integrated optimization

website keywords: brand image key words; professional keyword

website structure optimization: structure optimization, e-commerce operation environment optimization;

web page optimization: page layout, page design optimization, page content optimization;

website navigation design: navigation convenience, navigation text optimization, etc.;

web site link: the site’s internal and external links to deal with;

website label optimization design: to optimize the design of related tags;

(eventually developing a brand image with a high conversion rate)

5 site operations

website promotion program (long term, short term)

pay promotion

free promotion

network advertising

website promotion costs dominate

website maintenance

6 timely marketing program

suitable for marketing, holidays, major events, the industry before the season to develop timely marketing activities





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