How to maintain the 11 customer service The seller must seePosted by: admin | Posted on: March 7, 2017
with double 11 approaching, many sellers are with a nervous and looking girl heart to "open the door to pick up passengers". But you want to put the limited consumer up from the vast ocean of double 11 shops, no point of "movement" do
small action so much, but in the final analysis is still to be able to cause the attention of consumers, which requires the attention of the CRM Department of the store, CRM (Customer Relationship Management) that customer relationship management.
is good can you preheat publicity oh
double 11 big promotion before preheating almost every shop will do it with vigour and vitality, the benefits of doing so as to promote activities in addition to warm up has attracted more attention. At the same time also allows the shop, see how to test the market response.
preheating but do it? In fact, preheating purpose is to inform customers in the store will be held 11 double what activities, and try to bring potential customers consumption desire, in order to achieve the optimality of dual 11 activities.
but need to be noted that the warm-up is not just a simple text messaging and EDM, which needs to be accurate customer analysis and time to choose. The aimless send promotional information in addition to cause consumer resentment stickiness, will lead to some shops loyal fans out of the reason is because when the personal life is a lot of "junk" information bombing, boredom will rise to bear the critical point, thereby reducing the consumption of enthusiasm.
how can we avoid being bored consumers? First shop sellers need to be broken down to the injured customer groups, the RFM model can be used to buy or the third party software, if you do not have this condition, you can use the SPSS software to replace. By dividing the customer groups into four types: the old customer A, the active customer B, the sleeping customer C and the lost customer D. It is worth noting that, between different customer groups, the response rate is also far, in general, the response rate of A and B is higher than C, D, for the high response rate needs to focus on customer advocacy.
below is a time reference for different customer groups to launch publicity.
, SMS and e-mail content can be varied, have the different versions of the promotional content recommendations will be sent to colleagues or friends to see, let them judge from the consumer’s perspective, so as to achieve the optimal effect.
Pro day sales to expediting time to seize the firm
to complete the work of preheating propaganda, CRM think you can relax slowly? Too young too simple!
double 11 big promotion when genius is the highlight of this day CR>!