On the development trend of local portalPosted by: admin | Posted on: March 6, 2017
local portal market can be divided into three categories, namely the telecommunications background of local portal site, local media background portals, emerging local portal (private local site, local comprehensive portal station), on the four camps. Online.sh.cn, London, Tianfu hotline and other local portal site not only traffic special, but also has strong profitability. Such sites generally have a good user base, good operating experience, business model, profit model is more mature, the leader in the camp. Qilu hotline, as the representative of the central city and the local camp in the developed regions, by the user’s attributes of the Internet users, their own development experience, operational capacity and other constraints, and the leader has a certain gap. In addition, the integration of the local portal station also has a certain influence. These sites together constitute the second camp. In recent years, the development of local portal and new city alliance website in medium cities is relatively fast, but the business innovation ability is low and the market performance is not good. Less developed regions, three cities local sites are still in its infancy. These sites together constitute the third camp.
trend 1: with the development of regional economy, the increase in the number of Internet users, the localization of the market makes the local portal boarded the stage of history becomes inevitable.
after several years of development, the developed region, the city’s local portal site has been very mature, clear positioning, business model is rich, to enter the investment return period, the rapid development of all aspects. Overall, there are a lot of two or three cities in the local portal is still in the nurturing stage, is expected around 2007, 2008, the local portal into the rapid development period.
trends 2: insight into the potential of local portal, integrated portal will increase the penetration of the regional market.
integrated portal market pattern has been basically stable, infiltration of national portal website and in the regional market has increased the potential factors would make it clear that the local portal market more vertical competition. Tencent has been in Chongqing, Xi’an, Chengdu, respectively, set up three local portal site, Sina also launched the city alliance.
trend 3: local portal and industry well-known website cooperation efforts will be wider and wider, the two sides each one takes what he needs.
many national business, including e-commerce, online recruitment website, IT, to speed up the localization and take part in cooperation with the local portal website, the maximum profit, the trend will continue for each one takes what he needs, in the next few years.
trends 4: large advertisers will be localized to further promote the development of local advertising revenue.
one of the characteristics of the market environment changes in the performance of precision marketing needs. With all kinds of products and service marketing mode from extensive to the precise positioning of the marketing mode of development, national portal of the characteristics of the big local portal is better than not "small and fine", local portal site at home can be promoted well and completely based on.