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Before the net after a factory invested 20 million yuan to build a B2C platform

Posted by: | Posted on: March 6, 2017

China Changzhou Reuters by a traditional textile enterprises invested nearly 20 million yuan to build online sales platform WWW.LUCENTEZ.COM, formally launched on April 1st.

   

industry sources, this kind of enterprise B2C platform for consumers, will break through the bottleneck of the Changzhou textile industry to provide a new model.

since last year, the global textile and apparel trade fell sharply, the city’s textile industry has also been affected to varying degrees. But Changzhou Dongyuan textile printing and dyeing limited company manager Yan Jian in supply data found a strange phenomenon, they work with several foreign clothing online shopping company, the performance is not reduced, but the financial turmoil in the common growth of more than 25%.

this phenomenon has aroused the concern of the board of directors. They realized that the global textile and apparel industry is changing the pattern of the market: the overseas market competition will become increasingly fierce, and low-cost, fast and convenient clothing network consumption will become a major trend.

the company judged on many domestic online shopping platform in the actual operation situation, found that the vast majority of the site did not engage in the real economy background. "Although the commercial network" but "website and a superb collection of beautiful things, control of the quality of the goods of their own judgment and no more direct discourse".

no doubt, this is the protection of the rights and interests of Internet consumers buried a hidden danger. In the textile and garment industry veteran of nearly 40 years of Yan Jian, remember "shop factory" "Wenzhou model", produced a bold idea: to help network, network factory to factory, the real economy and the virtual economy combined with Dongyuan heavy production capacity and experience, with the help of network technology, to create an online shopping mall, the use of the Internet, the trendy, comfortable, high-quality and low-cost clothing concept to consumers directly, using the payment platform to complete the transaction, so that enterprises and consumers face-to-face contact, reduce unnecessary intermediate links all.

last March, on the basis of full demonstration, research, the company decisively decided to invest nearly 20 million yuan, creating a shiny family clothing B2C sales platform.

"shining family" on-line ceremony, they created the first brand LUCENTE has been officially launched.





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