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Marketing strategy from the media industry how to quickly get a sense of trust

Posted by: | Posted on: March 6, 2017

[introduction]

strong earners have a lot of friends are aware of the importance of industry media. The so-called industry from the media is the industry before the star, opinion leaders. Its influence is very large.

today, while talking to a big brother in our community in Shanghai, he said he wanted to share the financial aspects of the Internet with community partners. After reading the log, it is really a lot of cutting-edge things, are some of the tall, I said there is no interest, but also do not understand. My first reaction was advertising. So I gave him some advice.

this content is obvious to the customer brainwashing, so it is not suitable to share, and that is why many people now write articles, readers do not like to see. They don’t understand, they’re just not interested. Or an instinctive resistance to brainwashing.

of course, the depth of the contents of the industry or not to write, but it can be appropriate to disclose some. After a long chat, the eldest brother again sent me a diary outline as follows:

In fact,

for sharing, you do not need to say how much content, knowledge needs to mention a couple of points, the key point. To expose some shallow industry insider, the bigger, even a child can sell directly, not to say, can be said that in private. So as long as it is private down to find you, then basically will be your customers. Because if he doesn’t need the inside information of the product, he won’t ask you.

talked to him, and I opened up my mind. Let me also be able to understand why many people now, write articles can not attract the attention of customers. In fact, because you did not catch their attention, they want to know, not the industry is particularly high on the things, because it is not related to them, little.

for example, for people in the city, almost every day people come into contact with the vehicle. Bus, subway, taxi, they are concerned about what?. Right, but what you’re giving them every day is the power system, the security system, the system, what they’re interested in?. But if you write a log said: the cheapest bus, the lowest only 4 cents, will certainly be able to attract enough eyeballs.

in fact, in this Internet era, like him, struggling in the forefront of the industry has a lot of small partners. Want to be able to have influence in the industry, but because of the interest driven, when they do anything, will have the purpose of advertising factors in it. As a result, although they feel is to share, but in other people’s eyes, is advertising.

so how do we get a quick sense of trust in the industry,

?

one, stand in the perspective of the industry, rather than the company or individual. When you stand on a personal point of view to think about the problem, write articles, often with a profit oriented, but if you stand in the industry to say >





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