Enterprise the value of brand promotion on the sitePosted by: admin | Posted on: March 6, 2017
Some sites do not clear
SEO optimization, but the volume is warm, this website allows the envy and hate! But you know the real reasons? Excellent brand, the search engine will give different "treatment", not as long as the special problems, will turn a blind eye the rankings to him. In fact, there is a reason: the impact of brand promotion.
one: brand promotion and word of mouth marketing
is a newly opened restaurant, what method can be bursting with popularity? I have such a case, well, is a "chicken feet meal, eat every day the past are lined up in a long afternoon, even the" 2 point "is also true.
so this "small restaurant" why can be so popular? There are two reasons: the early opening of the promotion of the brand, and customers surrounding the massive publicity, surrounded by shopping malls, office buildings or "home owners at noon". The reason is because it allows the user to select a welfare early: "free drinks", is different, it is targeted to shopping malls, office buildings: active delivery. With a single page publicity: the opening ceremony into the store to send
in this way, this restaurant quickly in the vicinity of the fire up, of course, chicken feet of rice, is really a good premise. I do not know the beginning of such activities, but his colleagues say "Wanda east gate opened a delicious meal for chicken feet".
is a living example, so how to fire up the site it? Hope that the above examples, can be a point: people attribute the surrounding people’s attention, pay attention to the surrounding people’s needs, how to make people from other sites attracted to you! Do first: excellent quality: second! Reasonable brand promotion, what is reasonable? As the example above: he is not to send promotional page on the streets, but to release selective crowd.
If not how selective the
conference? In the working time, standing on the street issued leaflets, what is one such list? People, unemployed, retired service people, obviously not as targeted release more effective. And the important thing is: your product can not form a word of mouth marketing in the shortest possible time.
two: branding and negative news
with a IT people know the example: "Luo hammer", if not hype, so who knows "the hammer"? And every day there are people to search a
although the hammer "negative news" is far higher than the "positive" but also a propaganda, like the beginning do attitude said the price of not less than 5000, and now only about 2000: Look! It is a tempting factor from the user psychology? >