Beijing plans to upgrade the Jingdong or has completed 500 billion U S dollars alliance layoutPosted by: admin | Posted on: March 6, 2017
/ Li East
double 11 approaching, Jingdong and Alibaba two major electricity supplier giant moves are more frequent. Especially this year, Jingdong, a change in the passive fight situation, several action in 11 on the eve of the two are very active. First in mid October launch a tender poster touched by the consumer, a proposed "cheap good material, rational consumption"; in October 20th, with its strategic partner WAL-MART announced to enter the stage of comprehensive development, together against "double 11".
in October 27th, the Jingdong once again "flexing its muscles", with its strategic partners of Tencent in Beijing held a celebration of the anniversary of Beijing Teng plan, which is the industry that is to increase the weight of the upcoming "double 11" war. In fact, Beijing Teng plan launched last year in when it was the media interpreted as a strategic layout of double 11 Jingdong before blocking ali.
Jing Teng plan successfully implemented, brand manufacturers to become the biggest beneficiary of
in fact, Beijing Teng program launched not Jingdong for blocking Ali "double 11" this one simple purpose. Now, Beijing launched Teng plan is more like a Jingdong and Tencent formed a strategic alliance, the two sides in order to meet the common pursuit of brand customers and enhance the brand sales growth in the two major marketing objectives, through the open cover 1 billion user audience Tencent social platform and nearly 200 million active users of the Jingdong supplier sales platform data, cross platform networking a bold exploration of closed-loop marketing electricity supplier.
as everyone knows, before Beijing Teng plans to launch, a problem of many brands is how to do marketing should pay attention to the promotion of brand oriented to the actual sales result oriented, because they are in many cases often incompatible. If it is brand oriented, so WeChat in the circle of friends on the information flow advertising is a good choice; but if the actual sales results, as the largest Jingdong proprietary platform is a more ideal choice. Although the brand manufacturers can choose to launch on both sides, but because of the two platforms across the board, the marketing effect is fragmented, and may even result in a waste of marketing resources.
In fact, the launch of the
plan is to solve the plight of brand customers came into being. The purpose is to provide a complete solution for the brand to establish the brand, improve the marketing effect and the customer experience. And after a year of exploration, Jingdong and Tencent jointly build this social electricity supplier model has been initially verified. In October 27th, Beijing Teng plan a celebration of the anniversary of Jingdong, group senior vice president Xu Lei said: "Beijing Teng plan will be social and electric open, can not only enrich the social network shopping scene, will also break through business platform purely" transaction "mode, let consumer behavior become interesting, so as to enhance the consumer purchase efficiency and brands in the new business ecosystem in marketing.
plans to implement a