Shirt net pin the blue ocean of fractionize of electronic business affairsPosted by: admin | Posted on: March 6, 2017
with the popularization of Internet, the word WEB has been deep into the hearts of the people, it is a part of people’s life, from the initial 1 to 3 now, the Internet for people from a single function to the full three-dimensional application, then a single subdivision: browse news for the development of video and audio. Pictures, text full three-dimensional applications, game development for online games, web games, online games, shopping for the development of B2B, B2C, C2C, and even direct sales network (it was abbreviated as net sales)…… Each application will bring a new round of the breakdown of the opportunity to emerge a number of new businesses, the recent fire is too much fire than the breakdown of e-commerce.
Alibaba founder Ma mentioned for the future electronic commerce pattern conjecture in a speech: all orders are from the Internet, and then by the factory production, final distribution, that will now subvert the traditional way of selling and sales channels. This is a fatal blow to the traditional industry, and now shirt sales network is also slowly verify the conjecture of ma. PPG spent 27 years to achieve the daily sales of 30 thousand, while YOUNGOR spent a year. Explosive growth may be a bit of a surprise to PPG, but the madness suggests that the opportunity is coming. Subsequently, VANCL came, 332 came, some well-known, unknown, traditional, non-traditional enterprises and individuals have come. A business model will subvert an industry, and we are in the period of subversion.
Many traditional goods in
e-commerce, but rely on a single product to do bigger and stronger has few, net sales shirt is slowly becoming strong, we analysis some problems why net sales can do:
, product positioning and choice, why is the men’s shirts, men’s shirts, the author thinks that the development of e-commerce and the Internet is one of the best audience products now, from the Internet to target a group perspective, now able to accept online trading mainly concentrated in 75, and have enough spending power between these people, and demand for shirts big, Taobao is the best selling clothing, and net sales of men’s shirts is the supplement and proof of this trend.
two, the benchmark price for the success of the shirt, these shirts from the current net sales of large enterprises to analyze, in between 80-300 yuan, a lot of time to hurry or clothes are not accurate grasp of the general will accept the price and easy to buy, the price positioning shirt also determines the shirt positioning, the positioning of the the first point is a good supplement.
three, the brand benefit, get $50 million in venture capital PPG, its advertising although Chinese blossom everywhere, users of advertising have a certain resistance and sensitive, but Chinese nature determines the Chinese is no consumption, Public clamor can melt metals. is the best example, brand building also need to rely on consumers for the first time, second times, third times or more consumption can be built up, so the shirt quality, service and other factors also determine.