Taobao local life mobility mysterious life circle low key investmentPosted by: admin | Posted on: March 6, 2017
] July 9th news billion state power network, learned billion state power network before the official launch of Taobao wireless investment services to local businesses, the life circle of the regional line stores and service outlets, and promote the transformation of local life to mobile strategy.
informed sources revealed to billion state power network, the "life circle" is also called "Taobao internal local micro Amoy, first settled merchants only in Hangzhou local. In addition to the above physical stores, all to support their own distribution, to the store consumption, home delivery Hangzhou local businesses can access the phone micro Amoy life circle".
currently, micro Amoy "life circle" is not logged in the mobile phone Taobao client, but from the source of the information display, in the "life circle", the next line of business will enjoy location based on the recommendation of Taobao mobile phone, and "coke" promotion, strong operational life circle promotion, Taobao mobile phone life circle "coke" promotion of important traffic support.
business can be released in the ‘life circle’ online booking, issuing coupons, push activities, promotions, services and other information." These people also pointed out to billion state power network, Taobao aims to use mobile phone client, fans will gather micro Amoy, the formation of effective interaction with regional business circle, real-time communication, easy business management and maintain old customers, forming a mobile terminal member management system.
this, Taobao explained that the micro Amoy living circle is indeed in the first phase of opening investment. If you want to enter the business as soon as possible, need to open local micro Amoy account, apply for the treasurer ID account, and to declare the service content provided by. Micro Amoy life circle account opened, the operation process also need to actively cooperate with the mobile phone Taobao to participate in marketing activities, such as the promotion of micro Amoy account in the store, such as two-dimensional code scanning, posting posters, etc..
micro Amoy life circle is the value of information transmission, brand communication more timely and accurate, to replace the traditional way of publicity, reduce the cost of local businesses. On the other hand, the ‘life circle’ can also achieve a variety of functions and services plug-in plug-in access, such as online booking, membership cards, coupons, buy, etc.." Taobao said.
billion state power network to understand, Taobao seeks to create "another Taobao in the local life and wireless domain". Ma Yun in the Alibaba CEO group, also pay special attention to the life of the local electricity supplier, and boldly predicted life service providers like the sun at five or six in the morning, "the hope of the future rather than manufacturing and retail industries".
Since then, Taobao
local life and mobile electricity supplier conducted a series of exploratory attempts. Taobao wireless division in April this year, the first to launch micro Amoy, similar to the way WeChat, to help sellers to operate their own phones more customers. Subsequently, Taobao wireless also proposed cousin plan, so that Taobao old users to help relatives and friends around the phone Taobao shopping, and thus promote the penetration of Taobao in the four or five tier cities. In the near future