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Mobile nternet Era after the revolution brand marketing how to do

Posted by: | Posted on: March 5, 2017

, a brand is highly dispersed in various media, the age of the consumer, how should do, to let consumers deep impression on you, and continue to build brand equity? How to cause the consumer action through advertising and marketing? In the era of mobile Internet Pumianerlai, brand communication mode is suffering a hitherto unknown revolution.

 

, a brand is highly dispersed in various media, the age of the consumer, how should do, to let consumers deep impression on you, and continue to build brand equity? How to cause the consumer action through advertising and marketing? In the era of mobile Internet Pumianerlai, brand communication mode is suffering a hitherto unknown revolution.

this need to redefine the spread of the revolution of the mode, the fundamental reason lies in today’s consumer lifestyle changes.

the first change, from consumers anytime, anywhere to enjoy the mobile Internet, attention is dispersed, mobile terminal links to other terminal needs to strengthen.

second changes, consumers quickly shuttle in various places and space, living radius gradually expand and spread, a single media has been difficult to cover the consumer you want.

third changes, contacts in various consumers both intelligent terminal, advertising media platform or consumer terminal, these data are produced in large amounts of data, consumer behavior, to become the enterprise to understand consumer more accurate tools.

fourth changes in consumer behavior from rational preparation to real-time scene trigger. In the era of information explosion, consumer behavior is no longer completely still and plans, because consumers in dispersed media contacts, constantly absorbing the advertising and marketing information, therefore, many consumer behavior triggered by a specific set of brand advertising, experience or interactive scene.

these changes, so that today’s brand needs to rethink and build a new model of brand communication.

first, the manufacture of content and topics, the placement of the consumer scene advertising explosion

most of the time, consumers do not exclude advertising, in the era of social media, many consumers block ads, the fundamental reason is that advertising can not become consumers can share the topic, also interfere with the lives of consumers scene. For example, when the whole family are at dinner time, suddenly saw a drug advertising on TV, consumers will form a psychological barrier in the subconscious, so that the decline in advertising persuasion. For example, consumers browse the web page of their own interest in the content of the time, suddenly out of an ad, the idea is to turn off the consumer say again.

, therefore, how the ad "Scene" and how to talk about the content + scene matching, all brands have to face the problem. The scene is not only the problem of advertising carriers and ways, but more importantly, the brand should be able to make the sale of consumer pass





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