To meet the novelty of the product need to pay attention to what the 6 key word of mouth marketingPosted by: admin | Posted on: March 5, 2017
was already in the word-of-mouth marketing spread for a long time, "word of mouth" at first it is a passive we wait for consumers to do propaganda for us, but with the marketing of the two words, manufacturers have had to do some preparations for the "word of mouth". This article from the digital marketing".
word of mouth marketing key
word-of-mouth marketing guru Mark Hughes (Mark Hughes) was put forward in "three mouth spread all over the world – word of mouth marketing power in the book", the most powerful marketing practices, is "the public and the media together down; by word of mouth, a pass ten, ten pass 100, can make your brand and product information throughout the world." But word of mouth marketing how to do? We have to sum up a problem, with the consumer’s favorite and friends to talk about what to share?
Mark. (Mark Hughes) for us to sum up six parts, also known as the big word of mouth button:
. Taboo (sex, lies, bathroom humor)
. Daring novelty
. Striking things
. Secrets (secrets or secrets)
when your products comply with one or two will be triggered massive word-of-mouth consumers, for example due to the recent film raise a Babel of criticism of the "imitation jade Qing" drinks. They are signs of jade lemon products primarily, and to adhere to the "golden ratio" is the best drink demands in the market caused a sensation, which he would meet the eye-catching, bold novel things, causing everyone to queue up, became a legendary beverage chain.
six views of word of mouth marketing
word of mouth marketing in product orientation, in addition to meet the novelty of the product need to pay attention to what?
1 set up an interactive platform
why do we want to set up a fan group, websites, forums and other social platforms, in fact, there are two main reasons, the first to convey the relevant concepts and aspirations of the business to consumers. Second to allow consumers to have a simple pipeline to convey to our hearts know. This is the most important points must be caused by the interaction cycle, don’t let the voice of the consumer no echo.
2 pay attention to your consumer
want to know the voice of the consumer is not an easy thing, when they are not good treatment, the most likely way is to refuse to exchange and share the negative feedback to a friend, when you know the situation, usually has spread to the point where things get out of hand, so we should pay attention to in addition to the voice of the consumer, but also to encourage him and interact with him, let him feel the importance.
3 do you >