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Box office P distribution capital over the past year the nternet how to change the Chinese film

Posted by: | Posted on: March 4, 2017

you have to come today, I’m waiting for you." "Water" donkey Conley to the director and the team happy twist an ultimatum.

 

early after watching film in the media, the general manager of the group’s film Conley a dinner. It was already late, shopping malls are closed, he in the Wanda Plaza, next to a Japanese restaurant, a busy film seated in succession, about 1 at night, people together.

"donkey water" need to file." Conley’s words let many people here put down his chopsticks. The movie "the donkey" the water plan released in October 20th, including the director, actors, publicity, they are very busy. Their eyes, eyes full of questions.

Conley took out a series of data, these data based on consumer behavior states a fact, if at that time the words, the first day at the box office certainly not up to the requirements to the bottom line. "We want to add road show, add a look at the film, plus materials, but these things take time, so I have to delay." Conley told the Tencent of science and technology, after a dispute, we still be convincing data. Happy twist CEO Liu Hongtao (micro-blog) in the subsequent October 11th media university early point mapping field announced news file.

this is the Conley victory, the victory is the Internet data.

in the past 2016, after a period of soaring China movie box office is still 3.73% increased slightly, up to 45 billion 700 million yuan. As the invasion of other industries, the Internet is also in the film industry to flex its muscles. In the winter Bona film president, a film company will BAT work has touched the traditional film sensitive nerve. But the recent winter also put forward the new trend of the Internet forces of the Internet Co: after more than two years of erosion, the momentum has weakened. They want to penetrate into the film industry, rather than just get the so-called big data and traffic.

 

IP fight, defend the initiative

the source of all is the two letters: IP.

IP (Intellectual Property intellectual property) this term, flourished in 2014, in the context of Internet Co and capital into the film and television industry, in 2015 became a hot word. Some people have statistics, in 2015, the Shanghai Film Festival, the word IP in the guest lecture frequency appeared more than three hundred times. In the past few years, IP has evolved from the original network novel to an image, a character, a popular language, and even a song.

of Tsinghua University "2016 China IP Industry Report" shows that nearly two hundred of domestic IP project in 2016 China film market has been included in the development plan, including a number of film and television company announced a single chip, and 100% are I>





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