Trillion second hand car market remains layoffs fraud mergers and acquisitionsPosted by: admin | Posted on: March 4, 2017
Abstract: the situation can be seen from the unicorn, unicorn to achieve profit pressure is not too small, continue to burn model is not desirable in advocating the winter capital era. Today, investors increasingly rational, more attention to the company’s profit model can be expected.
has reached the end of the primary market, the start-up companies seem to agree to a good end of the outbreak". Among them, quite remarkable that the financing of hundreds of millions of dollars on second-hand car electricity supplier industry. In November 2016, the second-hand car B2B platform "car to the front" received 100 million yuan B round of financing; in October 2016, "Amoy car free" received 120 million yuan A+ round of financing; in September 2016, "everyone" car for $150 million D round of financing; in September 2016, "the seeds of second-hand car" completed A $250 million round of financing……
so much financing information, such a large amount of money is not disclosed in the used car market boom, the capital of the second-hand car market. So, is this really the case?
cake is big, but life is not good
McKinsey data show that in the past 5 years, China’s overall consideration of the purchase of second-hand cars from the population of 18% to grow to about 47%, the overall growth of nearly 3 times. At the end of June 2016, Chinese car ownership has exceeded 180 million; the light is the first half of 2016, car ownership is a net increase of 11 million 350 thousand, the new registered vehicles up to 13 million 280 thousand, compared with the same period last year, increased to 1 million 990 thousand units, an increase of 17.62%. China’s second-hand car potential consumer population of more than 300 million, there are data is expected to be used car electricity supplier’s potential market size of up to one trillion level.
number is impressive, but whether it is the traditional car dealers or the most popular second-hand car electricity supplier, the day is not so good.
traditional car dealer pain more from the internet. The Internet has not been large-scale popularization before, the traditional car manufacturers are more like second-hand car industry in the "vision", although there is low efficiency, quality of service level is uneven, the high cost of these problems, consumers buy second-hand car in the choice or have to choose the traditional car dealers, "opaque information" is a the car dealer "sword". As everyone knows, that honey has become today’s results, the second-hand car electricity supplier for the arrival of the consumer is quite the taste of "information more transparent, more reasonable price" benefits.
used car business is more for the C side and the C side of the business, do often have a characteristic and pain point: burn. In the era of Internet traffic is king, second-hand car electricity supplier who should burn the money is very painful. It is understood that the turnover rate of users in the used car business platform is only 20%-30%. This figure coupled with the electricity supplier to earn a commission means of profit, second-hand car electricity supplier in order to achieve profitability is difficult.
In addition to
, accompanied by the growth of second-hand car electricity supplier is overwhelming complaints and fines". It is understood that the car is easy to shoot, melon used cars have been exposed false propaganda, which is easy to shoot the car was fined 200>