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Suning and Wuliangye strategic cooperation to sell 10 billion yuan of liquor in the past three years

Posted by: | Posted on: March 3, 2017

this may be held in late March 2016 Chengdu spring rum most surprising news: Yibin Wuliangye Limited by Share Ltd (000858.SZ, hereinafter referred to as "Wuliangye") Limited by Share Ltd and Su ningyun (002024.SZ, hereinafter referred to as "Su Ning") reached a strategic cooperation.

Wuliangye vice chairman Zhu Zhongyu for economic observer said that Wuliangye is ready to help Suning online retail platform for sales; Suning is to the Economic Observer reported that the liquor is Suning new category, the company plans to cooperate with Wuliangye as the starting point, three year sales target is 10 billion yuan.

in this way, a traditional liquor companies, with their most do not like electricity supplier reached a depth of cooperation.

Wuliangye crossroads

as Chinese industry ranked second listed liquor companies, Wuliangye has two consecutive years of operating income decreased substantially, total operating income of 27 billion yuan during the period from the peak in 2012, shrinking to near the current 20 billion yuan. Which fell by 9% in 2013, down by 15% in 2014.

sales from the liquor up, the relevant data is also declining, 2012 of Wuliangye’s total sales of liquor was 153 thousand tons, to 2014 this figure is only 118 thousand tons.

so, for Wuliangye, how to increase sales, increase sales revenue, as the administration’s shoulder the burden, in the cold liquor industry of the moment, like Suning Electric retail enterprises to become Wuliangye a bold attempt.

Wuliangye chairman Liu Zhongguo said, in the background of national strategy to encourage the innovation, entrepreneurship and the implementation of the "Internet plus", China business is undergoing profound changes, the Internet technology about the development of business, the concept of consumers change, new business models are emerging, the development of the Internet industry, to create unlimited for the liquor industry.

in recent years, liquor electricity supplier has formed a certain foundation and scale, but overall, is still in the early stages of development, with home appliances, IT these industries still have gaps." Liu Zhongguo said, Wuliangye embrace the attitude of the new thing has always been clear and firm, we are the leading enterprises in their respective industries, Wuliangye and Suning cooperation between the real sense of the powerful alliances."

but the traditional liquor companies have been very inconsistent because of the large electricity providers, online sales mode, once adopted, will impact to the traditional dealers, online cross regional sales model, may cause the "low-cost, Chuanhuo" make liquor enterprises feel unable to control the situation of the terminal market, however, domestic consumers online shopping model has been formed: low-cost, fast, business industry is a huge advantage for the traditional sales industry.

is currently in a rather awkward position for Wuliangye: a new one since 2015





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