Another myth of the rich myth 6 million Taobao shop only 5% moneyPosted by: admin | Posted on: March 3, 2017
[Abstract] Tmall mall store, more than 60 thousand sellers, not losing money, less than 10%.
Wang in Taobao opened the shop had two years without operation, she said his shop declare in no uncertain terms is the zombie shop. All aspects of the cost is too high, the loss is too strong, can not stand up, I have a few friends shop also suspended operations." Ms. Wang to the economic information daily reporters.
reporter in Alibaba recently organized the training course was informed that the current Taobao bazaar shop has about 6000000 sellers, 300 thousand real money shortage, accounted for only 5%; Tmall mall stores, more than 60 thousand sellers, do not lose money, less than 10%. The training course on the promotional material frankly: you may hear too much about Taobao and Tmall myth, tell you how to do Taobao and Tmall have many opportunities and wealth. However, they did not tell you, there are a lot of people died on the road to do Taobao and Tmall.
Tmall mall and Taobao markets occupy B2C retail market, C2C network retail market leader. China electronic commerce research center monitoring data of domestic third party e-commerce research institutions show that as of December 2013, in the online retail market B2C, is ranked first in the Tmall mall, accounting for 50.1%; in the online retail market C2C, Taobao market position, as of December 2013, Taobao accounted for 96.5%. In addition, as of December 2013, the actual operation of the number of individual stores fell to 1122, down by 17.8%. The center is expected to survive the survival of the individual online shop continues.
open shop on Taobao faces a variety of high costs, but these costs may not be able to bring profit growth. When you first started, Taobao business is not much, did not spend promotion fees, through fares, probably about 2 years. With the growing number of businesses, traffic was diluted less and less, with the return of the late freight insurance admission, the loss is getting worse." Ms. Wang said, invested 30 thousand yuan principal, a loss of more than 10 thousand yuan.
insiders said that the business is in a dilemma, if you do not spend money to promote, is a large number of goods will lose the display and transaction opportunities; if spend a huge amount of promotional costs, is likely to be diluted profit or no profit.
, Economic Information Daily reporters on the Taobao market shop, Tmall mall merchants loss interview Alibaba group, as of press time did not receive a reply.