How small and medium sized enterprises occupy a certain market in the next three yearsPosted by: admin | Posted on: March 3, 2017
Business strategy consultancy
the world’s leading consulting firm in Boston in November of last year publicly stated: the scale of e-commerce Chinese has explosive growth rate, this rate is currently ranked second worldwide in 2015 will be the first in the world. By 2015, the number of Internet users in China will surge to 329 million people, accounting for about 44% of the population of the city, becoming the world’s largest e-commerce market. In the context of this huge development prospects, we are also looking forward to our small and medium enterprises will also have a certain market. Although less than Taobao, Jingdong, Tencent such as strong, but the electricity supplier who can Fengeng treasure, today, three of the world? So, you need to have the military and political leaders Ning will domineering and ambition.
, however, many people say that 2012 is the year of e-commerce survival of the fittest, it was said that the advent of e-commerce winter. And MA in early 2011 had boasted: the next ten years, the vast majority of business enterprise will collapse, implying that the future of e-commerce industry competition. So how do we divide the electricity supplier in the next three years a soup? The author summarizes the following key points:
1, rather than retreat webs. Enterprises to do a good job, quality first. Quality is the enterprise survival, the quality of the products do not, is destined to go not for a long time, the price is not expensive goods, even some consumers because of the trouble will no longer change, next time will not come businesses shopping, businesses lose not only the surface of a customer, also have more resources behind it a customer. So the product quality is very important, probably because of a quality inspection of neglect, will cause more losses to businesses, return postage is on the one hand, set up the brand image in the minds of customers is more merchants to cherish.
2 sorting out the structure of the enterprise itself. Some electricity providers do traditional enterprises have a strange phenomenon, that is the electronic commerce project is responsible for the four types: Secretary, general manager of technical personnel, the traditional channel managers, high external, which is a relatively common, but also many common problems existing in the traditional enterprise. Not only that, the traditional enterprise bosses will ask, "products suitable for Internet marketing." "our products on the Internet. The competitive advantage" "our cost can be effectively controlled" "our human resources are perfect" and so on a series of questions.
3 control the price of finished products, good price war. The tube is Jingdong or arrogant or Jiaoju mall Dangdang, or Amazon to serve as cannon fodder or last e-commerce industry price war and even caused the attention of press and publication. Insiders believe that, in the first half of the e-commerce market development stage, in fact, when manufacturers in the price war, more motivation is quickly enclosure, to seize market share, so in this stage, the price war of this competition is understandable. But after the