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The price difference to conceal the e book market dilemma application platform is the key

Posted by: | Posted on: March 3, 2017

              recently, Amazon launched a new Kindle e-books, greatly enhance the hardware performance and price remains $139, equivalent to only about a thousand yuan, the equivalent price; as the domestic network literature market leader Shanda literature on ChinaJoy official released its e-book reader Bambook products, and in the subsequent beta set 998 yuan low price promotion. The decline in the price of major brands e-book means that the era of electronic books rely on hardware profits will soon be in the past, to explore new ways of becoming profitable.

fierce competition led e-book price

apple iPad has not yet officially listed in the country, but from a variety of data can be seen, apple iPad to the domestic e-book market is still a huge impact. Data released from Apple seems, iPad listed only 80 days on the sale of more than 3 million units, and even its users can be downloaded within one day in the apple E-book store 250 thousand e-books. From the price, iPad licensed the lowest price at 4000 yuan, while the price of high-end e-books also reached three thousand or four thousand, from the consumer perspective, behoove iPad more powerful. How to better deal with the offensive launched by iPad has become the primary problem to be considered in the e-book industry.

in addition, the e-book industry is also an important factor in the price competition. With the improvement of technology and electronic hardware progress, the major brands on the e-book market look at fiercely as a tiger does. Amazon to launch the price of a higher performance of the new Kindle e-book; at the same time, Shanda literature released 998 yuan ultra-low promotional price of electronic readers Bambook…… The advent of domestic e-book price trend, the major e-book brands have cut prices, hoping to get rid of the dilemma.

price is not a long-term path

in the short run, the price is not a viable strategy: hundreds of thousands of books have been reduced, to stimulate consumer desire to buy; but in the long run, the price can not help to get rid of the plight of e-books. According to the data show that in the second quarter of 2010, China’s e-book reader sales of only 231 thousand and 200 units. This is a far cry from the authority and forecast "2010 e-book sales could reach 3 million units", professionals said, even at the end of the holidays bring incremental, want to achieve sales of 3 million units or more difficult.

e-book single function has been a fatal injury, high prices also make many consumers difficult to make up their minds.

in addition, e-book content resources are fully embodied in the domestic and not domestic copyright awareness is not strong, the phenomenon of piracy is more serious, users can get what they want the library resources through various channels, e-book content platform. "





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