Zhuang Shuai talk about B2C mall user experience first user experiencePosted by: admin | Posted on: March 3, 2017
recently talked about more is the user experience, but I say less, because for some of the B2C mall, not to talk about the user experience.
when to talk about the user experience is very simple, there are users, this is indeed a core issue, of course, which involves a very simple and very simple network marketing".
where I show car network auto supplies Mall (www.showche.com) is a Taiwan funded enterprises in Taiwan, with a lot of the "marketing" instead of "marketing", the beginning and understanding of the two words is not too thorough, "said the two considered different cultural differences". With the depth of the operation, I found that this is not only a cultural difference, saying, but also a different idea and practice".
we say "marketing", is a kind of internal marketing, we can get a more detailed understanding of Baidu Encyclopedia http://s.baike.baidu.com/view/3905.htm. An idea that many of our B2C mall in a big "marketing", to operate their own, sell yourself, hope that through this way to achieve sales growth.
but marketing is based on the premise, that is, go out, go to the front of the consumer, go to the front of the partners, to go to the linkage to seek a more extensive cooperation. This is the practice, in the next few days, I have been adhering to this concept, to seek more cooperation and make all kinds of ways to get more benefits.
is the most important, in this process, you find users and partners, will continue to communicate with them, understand each other, then you also slowly to users and partners thinking that many of the original behoove things properly, you experience closer to users and partners in this! Under the condition, everything you do, don’t talk, but users and partners is keenly aware of the
for a simple example, there is a friend is doing underwear mall, he sent the site over, I glanced at the turn off. Then he asked me, "what about the user experience? Where should I improve?"
I said that as a man, you do not attract such sites as I continue to see, how can I experience it?
is the most simple basic work: camera, image processing, selling you are not ready, you to talk about buying steps to talk about registration procedures, the entire site layout and landscaping to enhance the user experience, this work appears in the real users, is a very strange thing. I’m pretty sure why he thinks and does it, but it’s a lot of time not to forget that he’s supposed to be a "user", not just the owner of the mall.
don’t think about the director and try to do something the audience, you will experience more! (the show car network / Zhuang Shuai original, reproduced please specify )