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CNNC nternet status report nterpretation of the overall characteristics of nternet shopping

Posted by: | Posted on: March 3, 2017

analysis of the overall Internet users shopping features, can help users understand the webmaster friends online shopping habits from the basic direction, so as to formulate guide for website positioning and marketing strategy, according to the China Internet Network Information Center (CNNIC) status report, from six aspects of online shopping users at present, see they all love to buy what the product, hoping to provide some reference to the webmaster.

first, clothing products accounted for half of the total: on the whole, clothing and furniture accessories accounted for almost half, reaching 49.6%, books, audio and video products and cosmetics in the top second, the third. The data we can see that the clothing Home Furnishing class products are purchased frequently, indicating that users shopping concept with the development of the Internet has been greatly improved, as long as the site can give customers a sense of trust, and have a good image display, can guide customers to buy.

, second different people buy different products: according to statistics, Home Furnishing apparel products more female buyers, many belong to the middle class; with junior college and undergraduate more; income also belong to the middle class and online shopping books; the proportion of men to women in coordination, higher educational level, bachelor degree or above accounted for nearly 75%; female cosmetics and jewelry is clearly dominant, accounted for 80%; while the digital communication is more men, the proportion of more than 70%, slightly higher than the average level of education online shopping population; virtual purchasing age smaller and more men, their education level and income level were lower than the average level of online shopping population. Toys maternal and child supplies are 25~35 college degree or above are mostly buyers, belonging to a higher income class.

third to buy the product, read the comments: the survey found that nearly 80% of the online shopping users will view product reviews and then decide whether to buy, there are nearly 60% users must read the comments will buy, there is no comment on products generally do not buy. In addition, women are more susceptible to the influence of some users comments, see their love products, if no comments or negative comments, it will produce a sense of trust, will greatly reduce the chance to buy. Therefore, the design of the site, the user must have the function of comments, comments is an important basis for judging the quality of products when users buy products.

Fourth, pay attention to

search: search can have a great effect for the user, there are more than 40% users are used to search through the station need products, so a good search is one of the necessary conditions for improving the user experience. In addition, hot commodity list, Adsense recommend products, bread crumbs navigation for users to a certain extent, the overall user’s browsing habits are not the same, but these items for users compared to the effects of the search is not so obvious, so the importance of webmaster want to understand a high quality website search.

fifth, payment methods: through the report can be found that the proportion of electronic payment accounted for more than 70%, followed by cash on delivery. The electronic payment Alipay users accounted for about 78%, the second is the electronic.





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