Yue Yue Yue Yue questioned the electricity supplier model intends to cut 80% advertising restructuriPosted by: admin | Posted on: March 3, 2017
music Amoy Bi Sheng
November 21st morning news, Lok CEO Bi Sheng day before the development prospects of e-commerce questioned, and this model described as a "scam". Bi Sheng said in a harsh market environment, Le Amoy is thinking again to break through the transition, otherwise only a dead end. He also revealed that music Amoy has cut 80% of the advertising budget.
After the listing of Baidu
, Bi Sheng "retirement" for a period of time, then listen to Lei Jun (micro-blog) that joined the ranks of business e-commerce. Over the past few years, Bi Sheng led the music Amoy from selling toys into a shoe, and has become a considerable influence on the Internet in the field of e-commerce footwear companies. However, Bi Sheng mouth, the entrepreneurial journey is still full of variables.
"I actually heard the four words of Electronic Commerce recently is disgusting, Bi Sheng said bluntly" I’m in the wrong business ". Even his wife could not understand it completely.
and this is indeed the result of thought Bi Sheng: careful analysis of e-commerce e-commerce is like this, I describe is pad brick, with diving into the neck and began to sink, sink at the end of the time an investor to throw money floating up, continued to sink, the second round of investment pad up a little what, when investment is not directly.
money burned where? Advertising, vicious competition etc. This is not the only one.
to Baidu’s advertising, for example, last year, a location is 350 thousand / month, the beginning of this year has risen to 700 thousand / month, if the ranking may even be as high as $8 million / month. And a lot of music Amoy counterparts in malignant price, 50 dollars shoes will sell 30, peibenzhuanyaohe. Seemingly emerging industries have been faced with a huge red sea competition".
in this case, the cost of marketing in more than 50% Lok, grew several times, but is still in a state of loss. All this has let Bi Sheng think the electronic commerce mode is not a business. In July this year, when I feel this market is not right, Bi Sheng immediately decided to cut 80% of the advertising budget.
is one of the essential means of throttling, Bi Sheng is contemplating the next step is how to break the "transformation of everybody do not be surprised, because I don’t transformation will starve to death".
Bi Sheng seems to be able to make money in electronic and business to open. For example, the direction of electronic Ma Yun (micro-blog) Alibaba (micro-blog), business direction, such as AOKANG footwear companies. The "e-commerce" this does not earn money, he was denounced as a scam. In the future to the direction of electronic music to break through or break through the business has not yet finalized, Bi Sheng said he was still thinking.
at the same time, Bi Sheng essence called peer to calm down return business to make money. "No money is actually the story is not a bubble, profitable business is to die in the morning is" in my eyes, Bi Sheng said. (Meng Hong)