Second hand car business weakness and defectsPosted by: admin | Posted on: March 1, 2017
Internet for many traditional industries have brought new opportunities for development, since the electronic business platform involved in the automotive market, the second-hand car market is not missing. According to statistics, the national transaction of second-hand cars about 5 million 200 thousand, the transaction amount of up to 290 billion yuan. Such a huge market, not only have the traditional second-hand car industry food, also have coveted Internet business. At present, the second-hand car online trading platform in our country are happy to change, the car is easy to shoot, all cars, car free, safe car, car search joyje etc.. The business model mainly covers B2B and C2B, etc..
first, second-hand car electricity supplier market characteristics
and other industries to compare the obvious characteristics of the used car electricity supplier is high single passenger, low frequency consumption. At present, the domestic second-hand car electricity supplier market is a bunch of competitors, combined with the online trading market as well as online trading platform, the used car market has the following characteristics: first, is still a giant hegemony. Like Taobao in the traditional electricity supplier market to occupy the mainstream, as in the domestic second-hand car electricity supplier market B2B, C2B still occupy the mainstream. On behalf of the enterprise is easy to shoot, excellent letter shoot, where the car is easy to shoot the market share accounted for 48.7%, excellent letter shoot for 19.6%, it shows that the status of the car is easy to shoot ahead. In addition, the amount of venture capital accounted for more than half of the market accounted for more than half of the industry. Despite the giant lead, but there is still a struggle between the giant, excellent letter shoot not only actively layout of the online, online auction center also actively established by 2015, the second-hand car trading platform to complete 300 thousand, turnover 15 billion yuan. In addition to the competition between the giants, but also continue to compete between the small used car platform, in addition to the second-hand car electricity supplier to become the outbreak of entrepreneurship, there are still a lot of new used car business platform sprouting. Therefore, the second-hand car electricity supplier industry competition will only grow in the future.
two, used car electricity supplier has yet to find a profit model
although the second-hand car business platform market competition in full swing, but there are still a lot of second-hand car electricity supplier industry companies do not find their own profit model. Although the B2B and C2B models are used by many second-hand car platform, but no suitable profitable way, now many used car online trading platform just rely on the 2%-3% transaction fees and commissions to profit, but such meager profits can not maintain its operating costs. While the big two excellent letter shot and the car is easy to shoot also continues to burn out financing. Therefore, a lot of second-hand car platform are thinking about how to find their way to profitability, although there are now several modes of birth, but still difficult to continue. For example, second-hand car warranty. The extension service is a way to make a profit by buying an additional warranty for the customer to complete the transaction on the used car platform, but the idea has not developed in china. The main reason is not in line with the needs of consumers, it is difficult for consumers to convince themselves to buy a used car for a long time, while the second-hand car platform and no way to lock their target customers in the short term. The second is development >