How to step the traditional fresh transformation nternet companiesPosted by: admin | Posted on: March 1, 2017
industry consensus, the traditional enterprise transformation Internet companies, generally go through 4 stages, namely:
the first stage: the spread of the Internet, can be called network promotion, through the Internet tools to achieve brand display, product promotion and other functions;
second stage: the channel level of the Internet, can be called the narrow sense of e-commerce, through the Internet to achieve product sales;
third stage: the supply chain level of the Internet, through the C2B model, consumers participate in product design and R & D links;
fourth phase: the use of the Internet thinking re architecture enterprise.
these four stages are layers of progressive, of course, can also be directly into the third stage or the stage of the first stage, the vertical fresh electricity supplier generally go directly to this stage. Vertical electricity providers are mostly Internet companies, traditional companies, the direct entry into this stage there is a certain risk, the need to invest a lot of money and manpower. To know the most traditional enterprise is the lack of technical capacity, crowdsourcing way to solve all the problems, and even can find electricity providers on behalf of the operating companies, investment is huge. In addition to the electronic business platform to build, but also with the generation of operating companies into cooperation, most companies do not feel worthy of doing so. In addition, if the enterprise has sufficient strength, you can buy a certain electricity supplier team, in order to achieve business transformation.
, of course, does not mean that traditional companies must start from the first stage slowly into the Internet, synchronization can be construction and second stage of the first phase of the Internet channel construction, directly from the start of the second stage, the level of Internet based enterprise channels is an important point, which is the main business of Internet identity.
traditional domestic industry is basically in the first stage, have not even entered the first stage of transformation of business owners do not want Internet companies, just do not know how to operate, more behind the sidelines, usually after the emergence of the Internet is a chemical industry enterprises, will cause the whole industry, then rushed into the sky, people fight fight fight money money at the same time, also missed the opportunity to get up early.
relatively, in recent years the business environment much better, governments at all levels to promote entrepreneurship enterprise transformation, some industry electricity providers who often do training for some companies, running the spread between electricity suppliers thinking, make the enterprise to understand the electricity supplier one step further, will be more organized into the electricity supplier the popularity of the army to promote the transformation of enterprises.
rambling, talking to you today about the fresh transformation of the Internet industry, then in accordance with the previously mentioned traditional enterprise transformation of 4 stages after the phases described the whole process of fresh Internet based enterprise.
1, no net fresh Internet enterprises
at this stage of the enterprise, we must first solve the problem of enterprise information on the internet. Through observation and communication, many farms, pastures and fishing grounds are still in operation