How to increase the flow of small and medium sized B2C site using a limited discountPosted by: admin | Posted on: March 1, 2017
now some large B2C sites are a popular limited discount promotions, this approach takes advantage of the good is the Taobao Taobao and vip.com vipshop website, this way generally do not have to do a lot of network advertising can rapidly increase the flow and volume, in fact for some small B2C website can also be suitable for use.
Limited general discount discount will be relatively low, a relatively short time, it gives people a very attractive and tight feeling, even if consumers feel that those goods are not very interested in buying but see low discount and urgent fear of losing this opportunities to panic buying good, to mobilize popular clear inventory and increase website popularity. Due to reasons of risk, in the small B2C website found no more use of such means, in fact, small and medium sized B2C can also use such means as long as a reasonable planning, can also spend a little money to obtain the rich flow.
is the first to limit the discount merchandise discount will be low enough (at least 70 percent off), while the number of no more, the risk will not be too big, in fact, this is similar to some large appliance stores publicity, promotional products to a very low, but few in number, to attract customers queuing panic buying and gather popularity, which is the most number of low-grade goods, instant sale loss is small, but it can gain very good popularity effect;
second is a set of rules, this is a lot of small and medium sized B2C web site for a variety of promotions are ignored, in fact, the rules set is very important, reasonable rules can not only let consumers understand more can reduce the risk of operators, for example, must define each account to buy a certain quantity, so it is very attractive the commodity is an account to steal activity to lose the continuing significance, also let other people feel cheated, also provides limited discount goods for a period of time can not be held more than a limited discount style, fresh and attractive to maintain such activities, can not let consumers have the feeling of false concessions.
finally is the reality of the discount promotion goods should also pay attention to customer service service, not because the promotion will reduce the quality of the goods and even some large network operators sometimes ignore this aspect, some promotional merchandise will sometimes appear quality problems such as transportation, if this happened in the small B2C site, which is fatal. We must avoid.
from my personal experience, limited discounts are very attractive, usually a rapid increase in site traffic, but it must have some changes, not too rigid, can be appropriate to add some small gifts or virtual points like gifts, even the freight charge or multiple benefits such as cooperation, so better. This article by the famous online shopping www.vipshop.com editing Ronnie original, welcome to exchange)