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Businesses want to let you rational chop hands played 7 years of double 11 can play out what flower

Posted by: | Posted on: February 28, 2017

Sina

technology week Xuedie

10 mid month, double 11 this has the electricity supplier attributes of the label began to appear more and more frequently in the web, newspapers and bus stations. The electricity industry’s old rival Ali, Jingdong has started the 18 day battle group, Ali, Suning set up a cat Ning electricity supplier to deepen cooperation, then Jingdong CEO Liu Qiangdong and WAL-MART CEO Dong Minglun will meet the traditional retail WAL-MART pulled into the "double 11" battle line, officially formed the group against the situation.

although the fight has been ahead of cats and dogs in the early October kicked off, but from the current strategic point of view, after seven years of crazy promotions "double 11" in the pattern of the electricity supplier initial stability of the moment, the market is more rational, some of the main vertical category electricity providers have advocated rational consumption concept, mogujie.com June believes. The "double 11" is forced to choose business environment, but is now more rational consumption should be advocated in the direction of.

In addition to

, known as the first day of the net economy in 2016, from the current strategic information published by the merchants, the double 11 will also join the star, live and other entertainment elements.

cat and dog group for double 11

be the retail line of Amazon and slowdown in the double attack on WAL-MART, for the electricity supplier is urgent in the second half of this year is more obvious. On the morning of June 21st, Jingdong group issued an internal letter, announced a strategic cooperation with WAL-MART depth, 1 stores into Jingdong. October 6th, WAL-MART’s stake in Jingdong rose from 5.9% to get the observer status of the board of directors of Jingdong, prior to this, Tencent is the only partner in the strategic partner of Jingdong has a board seat of the company.

10 months, WAL-MART CEO Dong Minglun and Liu Qiangdong meet again, landing a number of cooperation programs, namely Sam’s Club exclusive settled Jingdong, WAL-MART’s official flagship store settled more than 20 Jingdong global purchase, WAL-MART shopping plaza is also on the line O2O platform "home Jingdong", and jointly announced in this year’s "double 11" debut.

at the same time, the old rival Suning and Alibaba also deepen cooperation between the two sides in the field of electricity providers. In October 19th, suning.com invested 510 million yuan, Chinese Alibaba invested 490 million yuan, the total invested one billion yuan to set up Chongqing cat Ning Agel Ecommerce Ltd, the business sector to the company management and operation mode of Su ningyun group set up in the Alibaba group on the platform related shops and channels, to enhance the Su ningyun Group sales and brand promotion in Tmall the effect of.

Suning

Hou Enlong said, "double 11" this year, Tmall on independent channels on the platform of suning.com will be given 4 times than the previous resource support. At the same time, at the same time, cat Ning electricity supplier will be responsible for joint procurement, supply chain logistics by Suning is responsible for the flow of support from ali.

it is worth mentioning that, despite the integration of online and offline as early as 2011 began to be industry >





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