Ghost feet seven Mobile nternet era you do not know the truth mobile providersPosted by: admin | Posted on: February 28, 2017
in the well-known people from the media ghost foot seven, in the mobile Internet era, small and beautiful can be very fun, 35 people are able to make a very high profit of small companies, though there will not be a great space for development, but it can live very cool.
is now Taobao, or that these enterprises, electricity providers do 90%, or even 95% are selling mode. There is a 1, 2 hundred million businesses, recently particularly distressed, why? Because he encountered a bottleneck, he is already the first in the industry, but each a product must be imitated by others, his brand is also doing well, doing well is the first category. Later, he found that the more the more products, inventory, management costs are increasing, the cost of R & D is also high. This model still has a way to continue? How to do in the future? In the face of this problem, I said you do the brand?. This brand is sold out, a businessman put a product, he thought it was a brand. A lot of people understand that.
what I say is targeting you? He said that between 25 to 35 years old female white-collar women in our position, this position is very clear, the monthly income of more than 5000, in a second tier city, he said this is called positioning crowd. This is easy to say positioning, really accurate enough
iPhone, a mobile phone 5000 at home and abroad are high-end crowd, it should be successful for a successful person? How have a monthly income of more than 10 thousand, but now with the iPhone mobile phone is white Formica rich handsome? Your brand is maishen! This position? Your product can be sold? After the others just propaganda, and finally there is a core group, a group of onlookers, and a peripheral group. So, if you just give them to string together, in fact, can not draw a group positioning.
The same is true of the
brand communication, now has spread more and more difficult, in the CCTV advertising before get a basic can, as long as you dare to spend money, such as Qin pool wine, do a lot of Wang, then sell very well. Now, of course you spend lots of money to hit advertising, like jiaduobao hit an The Voice of China, you see a line, but now the vast majority of people are very difficult to. For their own brand how to spread, learn this thing.
actually, positioning is very interesting, it is also very simple to say.
I asked a member, you are how to locate? He said, we are positioning in light luxury Menswear, the price of 1000 yuan, the quality is very good. Everyone is to take what the new middle class location? I said I like this too? He said, I will put on his clothes, I said oh I’m not fat people, I found that to get into, I say your clothes or to compare the tide a little slimmer. A little man, "