Online shopping seckill overwhelming seckill tricky partPosted by: admin | Posted on: February 28, 2017
Men’s T-shirt printing
price 598 yuan, "seckill" price as long as 99 yuan also shipping price 75 yuan; 2011 New Chiffon Lace shirt "seckill" price as long as 49.5 yuan…… Attractive prices for "seckill" has become part of the new online shopping lovers. This win in the low price promotion model, with low prices to bring excitement to consumers at the same time, it was also questioned: overwhelming spike information, its credibility?
spike win in the limited price
of keen on online shopping for young people, "seckill" is not a new term, literally, can be understood as "instant bargain", is in a relatively short period of time to the ultra low price promotion, this is a kind of network marketing way, because commodity prices are sold at an unbelievable price therefore, to attract a large number of consumers, it should be said that this is a kind of businesses and consumers "win-win" sales model.
reporter in the Taobao online company located in Ningbo, "woxingwoxiu dress shop", see an original price of 75 yuan Chiffon coat "seckill" price as long as 49.5 yuan, to attract a lot of consumers, 30 days has sold 586 copies; another price 148 yuan men’s T-shirt the price spike is as long as 99.16 yuan, a month sold more than and 100 pieces. Woxingwoxiu dress shop customer service "Nathan", it "seckill" is not because of quality problems, but the seasonal promotional products, in order to attract popularity.
"seckill" hidden trick
consumers must be in the most "seckill" at the same time, there are some "seckill" hidden trick. The first is the low price of goods but not expensive. Reporters saw a shop in Ningbo to 499.99 yuan spike price to sell a Jordan sports shoes, but the freight to $15. When a reporter asked, a lot of the shop sent to Ningbo as long as the price of 5 yuan, why do you want the store to $15, the seller said it would help reporters to return to 5 yuan freight. Experienced friend introduction, the store has been set higher freight rates, a passive psychology, if consumers do not put forward freight matters, the seller will charge 15 yuan freight limited.
in addition, there are users reflect the "price spike" containing water. A few months ago, consumers Miss Wang received an online advertising, is said to a price of 128 yuan cosmetics Limited "seckill", "price spike is 68 yuan.". See the price down so much, Miss Wang is quite heart, and in the evening the success of the rush to the cosmetics. A week later, she found that this shop "Taobao" again, the store for several months and engage in activities under the banner of the sales price of 68 yuan to 128 yuan of cosmetics, the original price is just a "".
a lot of shop engage spike activity, often limited sales, in fact, this is likely to be a gimmick". Netizen "dada" has maintained a cautious attitude towards "seckill", a lesson impressed him: "I >