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Yu Minhong investment from the big V shop talk about the future of micro business

Posted by: | Posted on: February 28, 2017

has not yet seen a clear business model, micro providers have to take a step further. As for the "thousand" and "earn thousands" businessmen, but also the scenery? With the social distribution after another, the platform of "taking thousands of battle, the industry will face a new round of reshuffle, change comes, meet the challenge.

yesterday, an investment by Yu Minhong, a large V shop called WeChat electricity supplier project in the industry caused no small stir. Originally, as the star entrepreneur Yu Minhong has got too many rings, coupled with investment is like a raging fire "V store" (in fact, the micro shop) lit by micro operators dream, even the chiefs are so optimistic about the micro business, what is the reason for ordinary businesses look bad

?

micro business development, today has become a controversial word, love his people think that in the future it will end the PC and Taobao shares; hate his people would think that the micro business will die, it is against the natural attribute of WeChat social, Tencent shot sooner or later. Whether it is good or bad mouthing, I think it is too early to final judgement. Since the chiefs are seeing opportunities, that at least one time derivative will fire for a while.

why invest big V shop

big V shop positioning is to allow mothers and people from the media to easily open a shop, why the crowd locked in the mother and from the media, through analysis and judgment, I believe that there are three reasons.

first, aimed at the mobile terminal fragmentation time. Mobile Internet is the first big move and fragmentation of the micro business, how to grab the user’s fragmentation time will be the key to the quality of product sales. People who operate the public accounts of WeChat know, aimed at a time to push the message, it is easier to achieve the desired results. And seize the node time is different, big V shop is the people behind the operation, mom and media groups have more free time to do this thing.

second, to solve the problem of micro business credit. Since it is called big V shop, then the first must be in a certain area of the industry or enjoy a high reputation, followed by their own users and fans. Like micro-blog V, appeal and influence as a key factor to determine whether the user to buy. Yu Minhong keen to find this point, with the credibility of the big V to solve the problem of fans and users of the product. This is the best way to realization of micro letters from the media.

third, with personality for brand endorsement. Since the settlement of the credit problem, then the next step should be the accumulation of brand. WeChat is not a marketing tool, but it is a good CRM customer relationship management. Since the media platform itself is a gradual accumulation of fans of the process, the realization of the way only through these loyal fans into potential customers. This and "V store" to agree without prior without previous consultation. Coupled with a personality endorsement for the product, the brand effect, the word of mouth effect can be done quickly.

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