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The cat and dog super battle continues Tmall supermarket invested 180 million yuan start order price

Posted by: | Posted on: February 28, 2017

Sina

technology news September 1st afternoon news, Tmall announced the supermarket, from today to September 9th, in Beijing, Shanghai two city, every city of the 100 thousand single "order price is expected to fold, this activity will invest 180 million yuan subsidy.

according to reports, during the event of Beijing Shanghai all users can enjoy "the order price fold, most single order discount amount is 100 yuan, not limited to brand and category, and sharing with existing activities. That users buy 200 yuan of goods, just pay $100. According to this calculation, Tmall supermarket this event, 9 days in Beijing and Shanghai invested amount of 180 million yuan subsidy.

Tmall supermarket announced at 8 this morning, "the first half hour" campaign launch, Tmall supermarket in Beijing and Shanghai average order volume reached 10 times, at 10:10 in the morning, Shanghai area and Beijing area of the 100 thousand single "folded" have been sold out.

general manager of Tmall supermarket river said Tmall supermarket had previously launched "my off day", "buy two pay", "penny goods" and other concessions, the 9 day "order price fold" is just the beginning, strong subsidies Tmall supermarket will cover more city, and for a longer time.

interestingly, in July 14th this year, Tmall supermarket in Shanghai announced that since the launch of "Hangzhou Beijing double home court" strategy since the first anniversary of last year, Tmall supermarket has grown into the largest and most users of the online supermarket. Jingdong propaganda on 31 August, Tmall said, will be in three years to become the first super absolute.

in fact, the two sides have recently conducted a number of separate dialogue. August 30th, after the start of the 99 global wine festival in Tmall, Jingdong also on the same day to the media sound, said it would join forces to set up a number of wine quality alliance, to build the annual sales of 1 billion yuan of wine brand.

for the super battle, the bank also said today, the consumer subsidies are sustained. In "the first super" war, no matter how much investment Jingdong, Tmall supermarket will be several times the investment, no cap, ready to "refill"." This also allows both sides of the war is becoming more and more intense. (Zhang Jun)





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