Mother and child electricity supplier evolution who will become the next vip comPosted by: admin | Posted on: February 28, 2017
since 2012, the "vertical dead" speech has been in fact a wide range can be heard without end, consumer groups, and the consumption of high frequency vertical category electricity supplier is still much sought after capital. 2013 hot fresh electricity supplier, in 2014, the mother and child electricity supplier ushered in a wave of new boom.
fresh goods category of short cycle, low temperature storage, cold chain logistics requirements, by contrast, maternal and child categories of goods not so many limitations, so in addition to Taobao, suning.com and other Jingdong, comprehensive business focus on the development of maternal and child, the sea Amoy business has become Chinese Amazon, shop No. 1, a new starting point, and even the emergence of honey this kind of baby baby bud sea Amoy vertical.
because China has become second only to the United States, the second largest consumer of maternal and child products. According to the statistics of Chinese e-commerce research,
in 2013, China’s number of infants under the age of 6 in 140 million, an annual increase of 16 million people, the average consumption of total household expenditure has accounted for 30% or more. With the two-child policy liberalization, maternal and child market ushered in the boom. Forecast to 2015, the market size of China’s baby industry is expected to exceed 2 trillion yuan, the maternal electricity supplier market size in 100 billion yuan to 200 billion yuan.
under such background, vertical maternal electricity supplier babe network recently completed C round of financing of $100 million, by today’s capital, New Horizon Capital lead investor, IDG capital, Gao Rong capital fund with investment, the valuation of nearly $1 billion. The $100 million is also the current domestic and foreign electricity supplier single highest financing.
9 months with what babe net valuation of 1 billion
public information, babe network was founded in April 2014, the breakthrough maternal sale market mainly through the children’s clothing, shoes, toys and other non-standard products. Babe network founder Zhang Lianglun said to the tiger sniffing, the babe network has ten million registered users, the price close to 150 yuan, and their cooperation brands and manufacturers have more than 5 thousand, children’s clothing, shoes, toys etc. this kind of non-standard products accounted for 70% of the product, there are about 100 thousand pieces of goods sold in 2014 fourth. Quarter monthly sales of more than 200 million yuan.
even if the above data completely without water, but the contrast dangdang.com, regardless of whether the transaction amount or the number of users are still not a small gap, however, when the market value of only $730 million, then the establishment of Beibei net valuation only 9 months of $10, is high.
, today the capital founder Xu Xin admits babe net C $100 million round of financing is the price, they are willing to bear the investment premium, but the premium to buy babe network in the future. Xu Xin said that their investment babe net, selected more than 1000 users and 68 suppliers to do due diligence, and ultimately determine the investment for three points.
is the first point, maternal electricity supplier blue ocean, the need of professional services team, Zhang Lianglun chose to limit the flash purchase, do not store.