E commerce search in search engine MarketPosted by: admin | Posted on: February 27, 2017
according to Analysys International released the latest data show that the first half of 2010, Chinese search engine operator market reached 4 billion 620 million, growth of 17%, an increase of 45%. And by reference to the relevant data can be seen in the 09 years China search engine market size reached 6 billion 950 million yuan. Since entering in 2010, the application of Chinese search engine is becoming more and more active.
Analysys International believes that the first half of 2010, the search engine market active reason mainly has: one is the number of advertisers in small and medium-sized enterprises continued to rise, compared with the same period last year, and the number of advertisers grew 11.9%; two large advertisers increase the search engine marketing efforts, ARPU increased significantly; the three is Baidu search engine operator take on marketing promotion and other activities.
from iResearch view also said that the search engine as the highest price and the highest rate of return on investment marketing mode will be more recognized by advertisers, so from the search engines accounted for the proportion of Internet advertising development trend will continue to rise trend. Just as the search engine operators can realize a more promising search engine. Whether or not the electronic commerce search portal or search, will not easily give way to the market.
search engine has become one of the most convenient means for enterprises to obtain Internet users and Internet resources, such as rapid application driven era from commercialization to mass, and then produced by a commercial popularization stage. The emergence of search engine marketing is also the use of people’s search engine and the use of the habit of people in the search for information as much as possible to marketing information to the target customers. Simple summary, search engine marketing is based on the search engine platform for network marketing.
, in the global scope, search engine marketing industry really formed only a few years of history, but in China, the search engine marketing is still in the initial stage of rapid development, the market exploration and promotion has just started, but because it is known as the world’s first big Internet market China, search the engine has been the growth of the soil, after a period of running, the market development speed is very fast.
from the pattern point of view, Baidu and Google China jointly occupy more than ninety percent market share. This is not surprising, covering Internet users in Baidu, Google and other search engines on the search request, as a comprehensive search engine has the advantage of obtaining results and achieve efficiency has become the biggest benefit driven. Naturally, people are willing to go there to natural fishing nets, and cannot get accurate demand, only targeted to find the new search engine.
recently has been focus of attention is the Sohu and Alibaba to jointly build a new Sogou, this news is very sensitive, of course, here it refers to the sensitive independent international situation, but after the search and e-commerce impact, which results tend to.