nventory transformation of China’s electricity supplier six difficultiesPosted by: admin | Posted on: February 27, 2017
when the Internet, mobile Internet has become the main theme of this society, all transactions will be launched around the network. Social life electricity supplier, electricity supplier will be an irreversible social economic proposition. Housekeeper e-businessapplication (366EC) with the help of green forest digital, huge city, Yunnan people tire business transformation electricity supplier process, found that China’s traditional business transformation electricity supplier will encounter many of the same problems, but the development trend and market advantage of e-commerce and make these enterprises can not be urgent. This article simply analyzes the attractiveness of e-commerce and China’s enterprises in the transformation of the six major problems encountered by the electricity supplier.
The general characteristics of
in terms of electricity has the advantages of low cost, high openness, flexibility, can help the traditional business of bypassing the intermediate links, to achieve personalized and customized orders, mass production mode, is a shortcut to quickly build its own brand of traditional enterprises. Secondly, for production enterprises, through the network platform, can compress the supply chain, reduce intermediate links, allow enterprises to directly face the customer, can enhance the customer demand rapid response capability and price competitiveness. Finally, through the network coverage, you can reduce the geographical, time and other constraints.
transformation of traditional enterprise electricity supplier six difficulties
1, technical problems: e-commerce for network construction, marketing technology, consumer analysis and data mining technology and other aspects of the higher requirements. The professional and technical personnel with high cost, the purchase system is not practical, it seems that the electricity supplier service outsourcing is the common choice of traditional enterprises, the fact that the e-commerce service industry will become the business market in the rear, because not all people understand the technology, technical person just selling service. Spend the same or less money, let professional people to help you do what you cannot do, better? Moreover, many current electricity supplier system service providers, such as 366EC will provide one-stop full service providers to help traditional companies to quickly enter the electricity market.
2, the concept of the problem: in fact, many of the traditional enterprise restructuring electricity supplier, the network is only the retail business to the information sector to do. Professional experience and marketing team, with limited knowledge of network marketing, the control is not high, in a short period of time, attention is difficult to transfer from the traditional retail limited shelf space to a reasonable integration of online and offline pricing scheme etc.. The author thinks that the traditional corporate restructuring electricity supplier is not stepping into it, after all, already late a lot of pure electric step, into other people’s sites, their soft power must follow, in order to establish a strong secure rear, not be swallowed, so network operations personnel training and mining, soft power construction must be completed simultaneously in the process of transition is delayed, will be more in a more passive position.
3 mode: traditional business mode of existence such errors only through the electronic commerce to allow consumers to complete the purchase process: selection, comparison, purchase, if this is the case, then the traditional retail shops would be reduced to the electricity supplier’s products store, simply.