B2C look forward to the emergence of third party shopping platformPosted by: admin | Posted on: February 27, 2017
the last reporter to interview me, asked what is the biggest bottleneck in the operation of B2C? I said the problem of advertising input-output ratio.
I think B2C advertising is divided into two pieces, one is: brand advertising; the two is: Sales advertising. Sales of advertising is to bring direct sales, especially the self built platform of its own brand, your site is unknown, not to mention sales, is always hot dead without advertising. But sales of advertising conversion rate is very low, with Google AdWord, the general conversion rate of about 0.1%, that is to say one thousand people into your shopping site through advertising click only about 1 people will buy your product. One click Google AdWord the basic $0.5 ~ $1, shopping website products price not more than RMB 200 yuan B2C. So down, each order is lost. Http://wangblog.org/2009/06/post.html
some people will say: B2C is such that the first order is good, only by improving customer satisfaction to stimulate the purchase and the influence of multiple purchases (introduce your products to the people around to make profits). However, your customer satisfaction can reach 100%, it is impossible! Customer satisfaction of 80% or even lower!
and the first order is a very large base, a lot of B2C sites in the customer can not wait for the first two orders, it is dead. Real cow XX can start or do not begin to get venture capital in sales, little, a few old
a lot of people do not do in front of the B2C site that the network advertising how expensive ah, really know to know nothing cheaper than CCTV. Forget it, expensive on it, the direct well, to buy one, do not know the conversion rate is so low!
There are many B2C
distribution sites in the site, I also do, model is very simple, is that in your website on my sales advertising, then according to your ID from your website over sales commissions for you. This is very good, eliminating the high cost of advertising, increased brand exposure. But then again, for personal website, trust issues, because my advertising links to your guide over, in the end there is no buy? I do not know, because the sales process is in place I have not. So many personal websites are afraid of white do, even if you put your advertising links, every day is still wondering whether to sell it, the commission can get it? This is the biggest problem of this model, trust!
we know that in the online advertising industry has long been the third party trading platform, such as Google advertising platform AdSense and AdWord. Personal website is based on the trust of Google, advertising transactions.
so there is no similar e-commerce B2C >