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Amazon will be free of charge to raise the price of 49

Posted by: | Posted on: February 27, 2017

Sina

technology news Beijing time on February 23rd morning news, Amazon has just ordinary users free shipping shopping volume by 40%, at least 49 dollars to shopping on the web site to enjoy free shipping treatment. The company hopes to promote its Prime membership services.

 

after the adjustment, the lowest amount of free distribution of Amazon shopping will be flat with the company’s Quidsi, with WAL-MART’s $50 is only $1 gap. Free shipping shopping volume of the company’s competitors Jet.com only $35, $25 in Taghit.

Amazon did not give too much explanation, but said in a statement, the company will regularly assess the distribution options.

but the move highlights the Amazon hopes to attract more Prime members, these members can pay an annual fee of $99 as long as you can enjoy an unlimited number of two day service, as well as streaming movies and music services. It is estimated that every year about Prime membership shopping two times non Prime members.

Prime membership fee of about $4 billion to $6 billion a year in revenue, the total number of members in the range of between 40 million and 60 million. Prime members are so important, but also because Amazon for their promotion and retention costs lower.

Amazon in recent years there may be efforts to reduce the high cost of distribution in recent years. Delivery costs rose 37% in the last quarter of to $4 billion 170 million. According to the percentage, the fourth quarter of last year, the cost of delivery accounted for Amazon’s revenue of $12.5%, less than a year ago, by 10.9%.

the company will be part of the free distribution of books fell to 25%, but did not explicitly disclose what books can enjoy this policy. (Yu

book)





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