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B2B can not replace enterprise website construction

Posted by: | Posted on: February 27, 2017

Analysys International believes that the enterprise website and third party B2B platform has a different role in the network marketing, the third party platform has more pertinence, although the effect is more direct, but can not replace the enterprise website:

1 for the price sensitive business, corporate marketing effect is gradually prominent. There is a common problem on the mainstream B2B platform is more and more sellers. For example, for a B2B, in 2004 may be a 1000 yuan / year of Bronze members can be ranked in the top ten in a certain industry, and by 2007, $30000 / year gold members have more than ten pages. Enterprises have to pay a lot of cost (the most senior member + keyword bidding, etc.) can be achieved more satisfactory marketing results. For those who are sensitive to the price of small and medium-sized enterprises, only on the B2B website as ordinary membership fee may be difficult to get good results, but the enterprise website (general construction cost in 2000-3000, after the annual maintenance costs of about 500-800) with search engine promotion can complement each other with B2B, to enhance the effect of network marketing.

2 enterprise website can use search engine marketing. At present a lot of information on the B2B web site was the major search engines (such as Google) down the right treatment (because if the search results appear too much B2B information will affect the user experience), and the enterprise website can use SEO, keyword optimization means effectively through the search engine marketing.

3 enterprise website can be tracked and monitored by visiting customers. For example, where the customer came from, how long to stay, what products are interested in, what general time to visit the site, etc.. This can be more targeted to customer follow-up, timely communication.

4 enterprise website can provide more information. A lot of B2B platform for the user’s product image, the number of products are limited, and the enterprise website can provide more adequate information. For example, some products can be attached to a full range of pictures and detailed instructions to show the professional level of the enterprise.

5 enterprise website represents the image of the enterprise. Although not directly for marketing, but the enterprise website is a big role in the promotion of the brand, and the display platform on the B2B site can not be a good representative of the image of the enterprise.

for the B2B platform, if possible, B2B platform can be opened to provide some of the API interface to the user, allowing users to interact with the enterprise website and B2B display platform data, so that the key data synchronization update. This can improve the user experience and viscosity.

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