Chinese personal shop is more than a small business in the country need to actively encouragePosted by: admin | Posted on: February 27, 2017
iResearch recently released "2010 China network shopping User Research Report", according to iResearch survey data and research results in the online shopping industry for many years, the analysis of China network shopping user attributes, characteristics of shopping behavior of multi aspects, at the same time, a systematic study was conducted on the individual shop operators occupy the network shopping more than half the market transaction scale.
iResearch survey: Chinese individual shop to sideline operations mainly in small scale, multi stage
iResearch survey data show that in 2009 Chinese individual shop to sideline operations, and in small scale stage. Among them, in order to sideline operations, mainly reflected in two aspects: one is the individual shop opened for a fixed occupation the proportion of nearly 60%, two is the 40% open shop is set up for the sale of unused items; small scale of operation, also reflected in two aspects, one is more than 80% shop staff size is 1-2; two is the 60% annual turnover of less than 4000 yuan of individual shop.
shop owner Occupation: the highest proportion of fixed occupation, close to 60%; fixed professional, the proportion of students in the school more than 70%.
in 2009 China’s online shop owner employment status
shop opened reasons: the proportion of the sale of idle goods, accounting for more than 40%; followed by the accumulation of operating operations (the accumulation of business experience, the first attempt to belong to this category);
shop staff size: the size of the staff of the 1-2 shop, accounting for more than 85%; followed by 3-6 people shop, accounting for more than;
shop operating income: annual turnover of 500 yuan shop in the highest proportion, accounting for 32.3%; followed by 500-1000 yuan shop, accounted for 13.8%; the annual turnover of 4000 yuan (equivalent to a single quarter turnover shop 1000 yuan) the proportion of over 60% of the total.
iResearch: the development of e-commerce on the Internet can not be ignored, the state needs to actively encourage
iResearch analysis, personal shop has an important role in the development of e-commerce. The development of a personal shop directly promote second-hand goods trading, idle circulation, also has a positive effect to develop the user shopping habits; on the other hand to open the shop, provides accumulated experience in e-commerce operations, personal business provides an opportunity for users, training a large number of e-commerce practitioners, is conducive to long-term development of electronic business.
combined with the beginning of June 2010 the State Administration for Industry and Commerce issued online real name system, iResearch believes that countries regulate market order, protect.