CEO handle 10 wave Wu outside the group purchase website will be difficultPosted by: admin | Posted on: February 27, 2017
NetEase Francisco May 10th afternoon, group purchase site today announced Ge You as the spokesperson for clearance in the afternoon held a press conference, NetEase technology interview with handle network founder, CEO Wu Bo, he said, at present, 10 sites outside of group purchase industry live very difficult. In half an hour of conversation, in addition to the status quo to buy the industry, but also to share his current Wu Bo buy the industry’s future observation, competition and the situation of some of the handle network.
for the following interview summary:
marketing is the first big spending
NetEase Technology: this time invited Ge You endorsement, he is not cheap.
Wu Bo: Ge You is mainly to take into account the fact that he is more consistent with our brand imagination, such as low carbon, happiness, happiness, etc.. Ge You’s pick, generally not to attend the endorsement conference, this is ten minutes, is really very grateful to him.
NetEase science and technology: I just saw you in the subway station has been on the new advertising, so expensive spokesperson, not just put on outdoor advertising.
Wu Bo: TV also has a set of CCTV A will also be put.
NetEase Technology: how big is the advertising budget?
Wu Bo: specific can not say that people will be compared, not very good, the amount of the last round and almost.
NetEase Technology: cast so much advertising, marketing expenses accounted for the proportion of the company how much?
Wu Bo: lashou at this stage of the first big spending is marketing expenses, second is the big cost. At present, we have 4500 people in the country.
buy site advertising because of fear of Groupon into China
NetEase science and technology: buy site now crazy advertising, why not?
Wu Bo: Mission treasure network, the 24 coupons to start the vote, we are mainly afraid of the heart, afraid of Groupon into China, we have such a state of mind, it is clear. We were worried about friends, so just melted C round.
Technology: advertising is not in the business of relatively low threshold is also related to other home? Money on
Wu Bo: the most difficult to buy is to ensure the quality of service, the threshold is not low, easy to start, the best too difficult. It’s like you can open a hot pot shop by yourself and open a hot pot restaurant like a sea bottom. Handle to do to buy the sea fishing industry.
Technology: now Gaopeng came in, also afraid of
Wu Bo: don’t be afraid. Their team is unstable.
10 outside the site is not easy to buy
NetEase Technology: buy industry is now what is the case?
Wu Bo: now the market is more difficult to live outside the 10. Some >