Personal experience on B2B marketing planPosted by: admin | Posted on: February 26, 2017
a successful B2B marketer, is able to effectively develop the customer value of B2B products, and the use of attractive and persuasive methods to effectively present the product to the customer’s business and personal.
factors affecting customer purchase behavior:
a marketing stimulus: 1 product price 3 promotion
external stimuli: 1 economy 2 technology
two. Characteristics of customer purchases: personal psychological
three. Buyer decision making process:
1 caused the need for 2 to collect information on the 3 evaluation of the 4 decision to buy the 5 purchase behavior
four. Customer response:
1 product selection of 2 brand choice 3 purchase timing and practicality
as a result of the continuous changes in the marketing environment, new products and new brands continue to emerge, the customer must be collected through a variety of relevant information, in order to make the purchase decision.
is the most important process of customer decision making:
cause the need to collect information to evaluate the program to determine the purchase behavior of the purchase service
network marketing is not equal to online sales, but not a simple enterprise website, network marketing refers to the use of Internet technology to meet the needs of the customer, to achieve the effect of market development.
about my personal marketing, in fact, nothing, in general, said:
1 must make the customer feel what they say, and what they do is entirely for the sake of the interests of customers.
2 grabs the weakness in his heart and then stimulates his desire to buy.
3 in private and he can talk about some of his hobbies, and his understanding of the site, through the chat can narrow the distance between the customer.
4 reflects the customer purchase behavior is in over the course of a 50%, then is our products exposition, not always say that our products are so good, that will make the customer feel you are kidding he is a cheat, also should have the spirit of the real Zhao Benshan fudge, let him feel that they really met.
5 act with some service and customer service, visit customers must always take the initiative, let him feel that you are in the care of his interests, this is the maintenance of the old customers, from where he can also provide us with a lot of customers.
and then formed a big marketing chain, marketing chain is no group of large, which is very familiar with the geometric multiplication. Hope that we can make good use of this geometric multiplication, seize this feature to get more returns!
this is my network technology network Co., Ltd. (www.w>)