The store is still not on the date of Messi department store in China may be the next step in the ofPosted by: admin | Posted on: February 26, 2017
does not rule out the possibility of physical stores in the future, but in a short time, Messi department store is still the focus of e-commerce in china.
source: Vision China
September 24th evening, Messi department store (Macy’s) and Tmall launched in Shanghai Tmall super brand day. In the event, Messi, chief executive officer of Jones China department store Dustin, announced that the super day turnover of Tmall super stores in the department store has exceeded last year to reach a new peak in the history of the turnover of eleven.
in August last year, Messi announced with the Hongkong department store retail Feng Group Co. Ltd. was established in Hongkong Messi Department Store Co., China (Macy s China Limited), Messi shares accounted for 65%, the retail shares accounted for 35%. Before eleven, Messi department store Tmall flagship store formally launched.
Dustin Jones did not disclose any data on sales, he said, Messi department store in China has just started, in the initial stage of the first Department of the department store is to do is learn from the Messi. From size, brand preference, category preferences to consumer expectations." In the United States, Messi department store’s official website has millions of goods, while in Tmall, the current number of goods in 1500 of the top and bottom of the Messi. Dustin Jones cited an example, he said the United States consumers do not care about the picture, usually two or three to meet their needs. But Chinese consumers are willing to spend time with pictures and brand stories in online shopping, which makes it necessary to adjust the display of the product page.
Messi department store has set up a local team in Hongkong, and Dustin Jones also moved to Hongkong from New York in the spring, he was responsible for the department store in the North American website Macy.com men’s part. Now, Messi department store China buyers team keep every three weeks and the Tmall team met a working mechanism, so that in the United States to set more suitable for Chinese consumer goods.
Messi department store at the Tmall store to sell merchandise categories, including clothing, shoes, bags, watches, accessories and kitchen utensils, etc.. In addition to Messi department store’s own products, but also sell Kipling, ANNE KLEIN, I.N.C., ALFANI, Charter club, Tommy, Fossil and other commodities. In the category and product development, Dustin Jones did not give a specific direction, he said, "we are not in a vertical type of consumer groups, but hope that all members of the family, they can find satisfactory products from children to the elderly." He also said that after the completion of the Chinese department store next year, Messi will bring more brands.
although Dustin Jones said so, but in a short time, the focus of Messi department store seems to be with clothing, shoes, bags and other products