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Tmall signed a cooperation agreement with the world’s more than and 160 apparel brands

Posted by: | Posted on: February 26, 2017

Tmall signed a cooperation agreement with the world’s more than and 160 apparel brands

[TechWeb] August 5th news, Tmall held a strategic partner Partner Conference, with the world’s more than and 110 groups of more than and 160 apparel brands signed a strategic cooperation agreement.

Tmall is expected, the next more than and 160 years of the signing of the brand in Tmall turnover will exceed $30 billion. Under the agreement, the signing of the business and Tmall will start in new products, O2O, data operations, star resources, brand marketing, service innovation and other aspects of cooperation.

Alibaba

group CEO Zhang Yong attended the press conference and said that by creating Ali group level all-round business link service system, Tmall will cooperate with the apparel strategic partner hand in hand and actively explore and open a new era Internet plus clothing retail.

Tmall clothing strategic partners include a lot of influential fashion brands, such as Gap, Decathlon, Adidas, ZARA, Massimo, Dutti, PULL& BEAR, Bershka, Stradivarius, OYSHO etc..

Zhang Jianfeng, President of

China retail business group, said that Tmall is the base camp of the brand, we have to start a more strategic cooperation with the brand, because they often require a very clear plan. Tmall clothing is the most important category, Tmall and apparel brand for strategic cooperation in-depth cooperation, to jointly promote the industry innovation.

Tmall official introduction, signed more than and 160 brands, Amoy brand, international brands, the proportion of traditional brands under the line is about 1:2:4. In addition, Decathlon, Timberland, E, LAND, TEENIE, WEENIE and Inditex group and other more than and 20 brands Tmall and Tmall for the exclusive cooperation, cooperation is the only third party business platform.

it is worth mentioning that, between Tmall and these partners will be the supply and demand of goods data sharing, as a basis for the development of popular elements of the product, functional indicators, etc.. In the future, the market is likely to be new products generated by big data.





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