Amazon research shows that Pinterest consumption effect is not obviousPosted by: admin | Posted on: February 26, 2017
Pinterest drives the consumption effect is not obvious (Tencent technology plan)
technology news (Liu Xuetong) August 30th Beijing time news, according to foreign media reports, Zappos laboratory research institutions through the Amazon independent Pinterest to do the experiment results show that Pinterest did not contribute to the great sales.
, according to Bloomberg news, Zappos Laboratory for young (Will Young), rather than Facebook or Twitter, Zappos users are more willing to put the Zappos in the lower order share to Pinterest. If there is a user to share information to the Twitter, there are 13 users to share information to the Pinterest, and this ratio is Pinterest and Facebook is 8:1.
although users share more information in the Pinterest than Facebook and Twitter in the Zappos, but this does not allow Pinterest to bring considerable sales results. In fact, in the 3 social networking sites, the lowest share of information received by the Twitter to bring the highest rate of profit conversion – the average share of each purchase order can bring sales of $33.66. On Facebook, the figure was $2.08, and Pinterest was just 75 cents.
for Twitter, this is definitely worth to show off in front of its advertisers capital. But for Pinterest, this is because the Pinterest is advertised as a bolt from the blue, Facebook and Twitter more than he will profit the use of social networks. And recently Pinterest was valued at $1 billion 500 million, and successfully raised $100 million, I do not know Pinterest investors to see what the results will be.
but only statements of a school. In May of this year, another electricity supplier company Shopify also published a completely different conclusion. The company specializing in the field of electricity providers to build a platform to build electricity supplier companies, said the average cost of shopping through the Pinterest than other social networking sites 10%.
so far, a spokesman for Pinterest declined to comment on the results.