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The best product is not the demand but the demand

Posted by: | Posted on: February 23, 2017

 

Saturday, not going to talk a long and minute statement of needs and requirements, the topic of.

I remember a few years ago had received a quality training, I was impressed. The instructor asked a seemingly simple but not good question: what is quality?

then answered all kinds of people say, "product quality is good and bad for performance," someone said "is the quality of our products Zero Defect", some people say "quality testing is no problem"……

The closest expression of

is "quality is the degree to which the product meets the needs of the user".

In fact, the definition of

is only one word from the standard definition given by the instructor. The definition of "quality is the degree to which the product meets the requirements of the user."".

called a difference, "demand" and "requirements" of the two words, if you experience, you can find there are great differences. From the point of view of quality management, the "demand" is relatively objective, is real; and "requirements" is relatively subjective, including a lot of factors such as emotion.

, for example, when you are hungry, eat something to fill the stomach is your needs, and eat Sichuan is your stomach to relax the requirements; or for example, cold weather, eat Sichuan into your needs, so in an elegant decoration the restaurant to eat a meal of delicious spicy Sichuan clean enough is your request.

so, from the hierarchy, the level of "requirements" is higher than "demand".

of course, in the entrepreneurial process, customer needs is the first concern. When we talk about the project with entrepreneurs, often ask such a question: how much of your product needs?". Demand determines whether you can do the work you can do in your daughter’s razor is not sold.

but your career can not be bigger, not only depends on the demand, but also to meet the degree of user requirements. So even if you sell razors in a man’s pile, the demand is there, but you can’t decide whether to buy or not. Razor sharp, easy to use, how long can be used before customers will think about the problem.

China has developed to this stage, many industries are facing huge demand. We contact a lot of entrepreneurial projects, each time a demand analysis, analysis of the industry, always can see tens of billions of market size, compound annual growth rate of more than 20%, but few really big projects.

in the era of material scarcity, people rarely have requirements, it is a marketing era. Not for the product easy to use, but can be used, appropriate to do some marketing, can play a role in informing. The beginning of reform and opening up a lot of people rely on simply build up the family fortunes.





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