nternet entrepreneurial imitation is the first step to successPosted by: admin | Posted on: February 23, 2017
advocate in this era of personalized, independent special products can always attract people’s attention, so as to obtain marketing opportunities. Many Internet entrepreneurs have discovered this, tried to design a special independent product, as everyone knows, the perfect business plan because there is such a perfect product to be stranded. The spirit of innovation is excellent, but most of the time, imitation is the first step to success.
China’s social giant Tencent, whether it is business or development, are growing in imitation. From the beginning to imitate OICQ do QQ later in other areas such as games, portals and other platforms to imitate, in imitation of micro innovation, and then beyond. Tencent called Chinese entrepreneur’s nemesis, its success is that weaknesses on the basis of the imitation, and combined with other aspects of their advantage ahead of the competition.
Let’s look at the
in recent years the rapid rise in the domestic field of intelligent mobile phone millet, known as the "China apple", the metaphor is not only the rise of history and achievements of millet are similar to apple, more importantly, in the body of millet, we can see the shadow of apple. When millet mobile phone launched, break the normal procedure high profile low price positioning, when Apple launched a mobile phone, also took out of the ordinary design features, such as focusing on software and operation etc.. In marketing, they also take hunger marketing, millet mobile phone hot rush with the apple store queuing outside the apple mobile phone users to buy exactly the same.
and in other ways, the success of the simulation of cases abound. Such as the 360 search, Baidu shadow at the start of the body, such as the electricity supplier website of Jingdong, a U.S. electricity supplier Amazon shadow, who after millet, many of the so-called "hunger marketing" and "Internet marketing thinking" have emerged, there are many others from the media, portal website, website of information etc.. Even in our website construction industry, but also often see the shadow of imitation, without him, only because others too good.
is now looking back, those who imitate some successful website, Tencent has become one of the domestic Internet BAT, millet is still the domestic intelligent mobile phone development and marketing myth, Jingdong have become the three largest domestic electricity supplier ranks, other grassroots entrepreneurs imitate millet mode, can easily create a day into a million sales.
blindly follow the trend is not a good thing, but the appropriate imitation can bring us more convenient. Mr Lu Xun makes it a "doctrine"". Learn from other people’s excellent results, combined with their own actual situation to develop in order to be successful. If the Tencent just mechanically OICQ operating mode, regardless of the status quo China of the Internet, it can succeed? If the millet is also like apple products of high quality and high price positioning to line outlets to sell, it can succeed? Look at those entrepreneurs copied the Tencent and millet mode, can someone successful? Obviously, the answer is no.. Imitation does not mean copying, but only on the basis of learning from the excellent results of others