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Results of the industry’s first e commerce intelligent parity advertising

Posted by: | Posted on: February 23, 2017

recently announced the results of CHANet Network Advertising Alliance announced that it will be formally launched in March 10, 2008 e-commerce intelligent parity of new forms of advertising. Allegedly, this is the first Chinese Internet industry to widget as the carrier of Internet advertising form. The webmaster only through free access to the results of network advertising code, and on their own website or blog, it can automatically collect and update user specified commodity prices, compared to help consumers decision-making, promote their purchase behavior.

in the performance of advertising, the results of intelligent advertising network has three forms of choice: Commodity ranking, self selection and selection of goods center. Commodity ranking for the user to show the current most popular commodities. Optional commodity library can be defined by the user, you can recommend their favorite products to their friends. Intelligent machine center to provide 6 categories of goods selection function, the user simply select the product parameters, you can search out the favorite products.

it can be seen that in the information collection, information, purchasing decision process, users don’t have to bother looking through the search can get information at a glance, this is the greatest feature of this price is different from traditional advertising intelligent e-commerce advertising and Internet advertising. This will change from passive acceptance to the independent and interactive greatly enhance user friendliness, improve acceptance of advertising; on the other hand, once the purchase behavior, site owners can also be obtained from the Commission, so as to realize the perfect website content and advertising revenue fusion.

on why the thought of the development of this new form of advertising, the results of CHANet network product manager Mr. Johnston pointed out that, in addition to the value of widget advertising content and user friendliness of the outside, there is a very important point is the result of network for strong confidence in the domestic e-commerce development and rapid market strategic objectives.

according to the relevant statistics show that by the end of 2006, China’s B2C total turnover of 8 billion 200 million yuan, to 2010, this figure will reach $18 billion 830 million. The corresponding user size will reach 4 million 410 thousand in 2009. In recent years, when considering the promotion of the network, the general B2C companies will choose a high rate of return on investment (ROI) CPS advertising. CPS is the abbreviation of Cost Per Sale, which belongs to a kind of reward network advertising form according to the actual sales commission. At present, the domestic B2C giant excellence, Dangdang, Jingdong, red children and so on are using this model to promote.

as a leader of the first domestic achievements reward of the online advertising industry, the net results of its CPS business in recent years has been rapid growth in geometric progression, not only the performance in 2007 than the previous year increased 200 fold, brought to the electronic commerce industry sales reached thousands of times the growth. In this way, it is not difficult to explain why the results of the introduction of the function of the network so full of confidence.

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