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Lei Jun millet chat 10 billion secret 6 core game is selling a sense of participation

Posted by: | Posted on: February 22, 2017

recently released on the Internet, two digital bombs, one is Baidu’s $1 billion 900 million acquisition of 91 radio, a millet half dry out last year’s performance, the first half of a total of 7 million 30 thousand units sold mobile phone, only the first half revenue on more than 12 billion 600 million last year, up to 13 billion 270 million

!

is a capital myth, a myth of the product.

Lei often encountered in seeking weapon, he would torture each other two questions: 1, I want to ask what is your target customers that have nothing to do with his friends are the target customers who recommend your products? 2, do you know how many users of your product

?

some people answer: do not know how many users. Lei Jun will worry to torture: then how do you mingle with them? How do you know what they need

?

Lei Jun founded millet, had in the past Jinshan well ingrained reflection mode. One of the most important reflection is product thinking. "China is a long time product scarcity, extensive management. Do a lot, but very tired. Work 7 days a week, one day can not wait for 12 hours, the result is not good, I think the staff is not good enough, you have to engage in training, exercise, brainwashing. But never consider doing little things. Internet era emphasizes single point cut, point by point amplification."

is the largest product manager millet Lei Jun. He led millet style is: in front of the product line. If it is determined that a demand point is the user pain points, Sike down to it, micro innovation.

he will directly into the product line, Lei Jun found a sore point in an interview with reporters, many reporters with intelligent mobile phone call recording will encounter interruption, recording time is too long to interrupt, in MIUI V5, a large number of interviews and Lei himself and reporters to the exchange of experience, the product manager MIUI recorder, the recorder design products MIUI V5, very popular.

recently, I told a "classic" global business cooperation "millet secret" case, there is a deep talk with Lei Jun.

Lei Jun millet summarized his half 10 billion secrets, there are six key factors, the play is also a core Internet mobile phone: 1, the power of electronic commerce; 2, the power of social media; 3, the mobile phone when the computer to do; 4, to mobilize the masses to do mobile phone; 5, fans economy; in 6, the Chinese a Silicon Valley story.

however, in the interview, said Lei Jun, the 6 is the appearance, he said, to put it bluntly, is involved in the sale of millet. This is the secret behind the secret millet.

in Jinshan period, Lei Jun’s pet phrase is "you are on the way, are willing to suffer a little, in Millet period, Lei Jun’s pet phrase is" go". In addition to catch up with the trend of intelligent mobile phone, micro-blog behind the erection of the trend, Lei Jun millet and a real trend is that millions of users to participate in the.





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