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Zhou Hongyi it was found that the demand from the user’s favor

Posted by: | Posted on: February 22, 2017

Before

today began to tell a little story. Some time ago, a company for 360 to talk about cooperation, that is a simple software, that function is like you to see neighbors, neighbors see nice shoes, you take a photo on the Internet of a contrast, shoes the information on it, you will buy it a pair of shoes. I said, this thing is not so much trouble, ask your neighbors where to buy the right.

we do products tend to have three assumptions: the first layer is assumed, assuming the function of user need; second layer hypothesis is that, assuming the user must know the existence of function; third layer assumption is that users will use the product according to the assumption that you design way.

user behavior is not as we imagine, which requires us to find a way to understand the real meaning behind the user behavior. Today at 360, I may be the easiest to enter the ordinary user mode. I often brush micro-blog to see how users curse us. He used 360 of the product, with a very comfortable, to give him more than to solve the problem of N, but also free life, but may be a day when his computer out of the situation, not even the problem of the 360, he came up to scold, said the bad home to the 360. I see this very angry, but I thought, what kind of product manager is the most cattle? Is the product manager products do allow users to scold not out of the most cattle. I suggest that product managers to listen to the user Tucao, which is really dealing with the user, so you will find something useful.

In my early years, I remember a very deep story about an old lady who called DELL, saying that the tray on which the coffee was put on the

was broken. DELL’s customer service very puzzled, asked to clear up after half a day, the old lady put the pop-up CD-ROM when coffee trays. Say, if you are a product manager, you will encounter the problem how to do the old lady? Just take her as a silly old lady laughed? Another case, we had made a product called 360 compact discs, a failure. We take it for granted to help users out of a virtual X disk. Since the X disk is virtual, the data encryption, you need a place on the hard disk, such as the presence of a large file in the form of D disk. However, many users put the file on the X disk, I feel that the D disk in the big file is too much space, did not hesitate to delete the. After deleting, think that oneself exists in the file of close disk disappear, begin to scold us.

we did 360 cloud disk, but found that many users can not understand the concept of synchronization. For example, many users complained that I want to send the photos stored in the cloud disk, how are we lost?! the first reaction was: the background is a problem! Just know, users see "uploaded", that is to the Internet, then the cloud disk directory delete all the files.

this is a typical behavior of the user, and the user will always feel that he is right. If you think these users are stupid, ignorant, OK, then I bet you





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