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Case analysis of e commerce

Posted by: | Posted on: February 21, 2017

1 whirlpool Corporation is the world’s second largest home appliance enterprise, its products have refrigerators, air conditioning, freezer, washing machine, microwave oven, dishwasher etc.. Whirlpool’s pricing business process is very complex, without using a computer system, usually several times each year to appraise, and each of the 180 thousand cells at Excel spreadsheet calculation, time-consuming 110 days. This not only affects his profit margins, but also make the customer very much puzzled. In order to reduce operating costs, the company decided to improve the whirlpool sales chain business process.

now the company also faces the pressure from mass customization, which means that the customer requirements are more complex, the sales staff must configure customer requirements of the program from the huge product line, while the right pricing. Traditional sales and pricing business processes cannot cope with this requirement.





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