Correlation analysis of Taobao searchPosted by: admin | Posted on: August 12, 2017
)In this paper,
belongs to Taobao research room Hui book all, welcome to reprint, please indicate the author and source.
attributes are important factors which influence the degree of correlation, especially in obtaining the foreground category of traffic. The category setting and background category is not completely corresponding, but has some properties of selected baby the background category, sort. If you attribute incomplete or fill in error, will be in the foreground category called baby, miss you baby, it will lose the chance to browse categories.
Taobao search relevance refers to search needs and your baby’s relevance, mainly divided into three parts:
, text 3
correlation, is to do the Taobao search optimization foundation; deep understanding of correlation, but also enhance the train quality score of. Therefore, to fix the Taobao search (including train), must be sure to pay attention to in-depth understanding of the concept of. Please refer to "Book Hui: Taobao search correlation analysis" video clips:
this is the confidence degree of professional terminology, practical means is baby cheating and can trust, from conventional statistical methods to derive a value called confidence. Tend to be cheating, right down into the concept of. Taobao has repeatedly stressed that the punishment is right down, by reducing the baby parameter correlation, so as to realize the search ranking and filtering.
Secondly, , 2 confidence
therefore, the title keyword selection and combination of keywords, to improve the correlation of the rankings, and obtain the search traffic is very important. Will the book Hui teacher online course analysis and optimization of the title "key words" baby, give you a most accessible Title Optimization routines. (some sections of this paper are from the book Hui Department of Taobao concept text "section fourth: Taobao search correlation analysis" of the
: the first book of wisdom.
text relevance, mainly refers to the title, description, and the correlation between the buyers search keywords. That is to say, to meet the Category attribute and confidence two conditions, the title must also contain the keywords, to search and display may be preferred.
1, categories and attributes:
category refers to the background category, buyers demand (keywords) in Taobao search category there will be a corresponding optimal category and. If your baby is in line with the buyers search needs, but the release is not the optimal category category, it can not show the priority to the buyer, regardless of your baby and other aspects of how good or how high sales.